Area Sales Manager – Lighting

Bridgewater UK; Birmingham; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

Bonus potential

Company car

Pension

Training

Renewables

Career progression

Job summary

Bridgewater UK is seeking an Area Sales Manager to drive sales across the West Midlands within the lighting division of a major distribution group. You will build relationships with key electrical wholesalers, win new business and expand existing accounts while representing the company at industry events.

The role offers a competitive negotiable salary, a strong bonus potential, a company car, pension and ongoing training, with clear long-term career progression within a fast-growing

Qualifications

• Experience in electrical wholesale or lighting industry.
• Strong sales and relationship-building skills.
• Commercial mindset with drive to win new business.
• Excellent communication and customer service abilities.
• Organised, self-motivated and capable of managing your own territory.
• Hold a full UK driving licence.

Responsibilities

• Build relationships with key customers across the West Midlands.
• Win new business and develop existing accounts.
• Collaborate with branch and internal sales teams to drive growth.
• Identify new market opportunities and industry trends.
• Achieve sales targets and business objectives.
• Represent the business at customer meetings and industry events.

Skills

Strong sales

Relationship-building

Territory management

Excellent communication

Self-motivated

Full UK driving licence

Job description

Area Sales Manager – Lighting
Birmingham & West Midlands | Competitive Negotiable Salary + Bonus, Company Car & Benefits

A specialist lighting division within a £1.7 billion distribution group, is looking for an Area Sales Manager to drive sales and strengthen customer relationships across the West Midlands. This is an excellent opportunity for a motivated sales professional to join a specialist sector and play a key role in expanding the company’s presence within the well-established lighting market.

Whether you’re already succeeding in an external sales role or you’re an experienced internal sales professional looking to take the next step in your career, this position offers excellent earning potential, comprehensive support and genuine long-term progression opportunities.

Rewards

As an Area Sales Manager, you will receive:

• A competitive starting salary negotiable depending on experience
• Excellent bonus potential
• Company car
• Company pension scheme
• Ongoing training and development
• The opportunity to join a fast-growing renewables business
• Long-term career progression within a successful national group

Responsibilities

As an Area Sales Manager, you will:

• Build relationships with key customers across the West Midlands
• Win new business and develop existing accounts
• Collaborate with branch and internal sales teams to drive growth
• Identify new market opportunities and industry trends
• Achieve sales targets and business objectives
• Represent the business at customer meetings and industry events

Requirements

To be successful in this role, you should:

• Have experience within the electrical wholesale or lighting industry
• Possess strong sales and relationship-building skills
• Be commercially minded with the drive to identify and win new business
• Have excellent communication and customer service abilities
• Be organised, self-motivated and capable of managing your own territory
• Hold a full UK driving licence