Area Sales Manager – Coventry (Field Sales)

CreatePay; West Midlands; On-site; GBP 33,000 - 40,000; Full time

Benefits offered by this job

Car allowance

Uncapped commission

25 days holiday + bank holidays

Overseas incentives

Job summary

CreatePay Limited is seeking a driven Area Sales Manager to win new B2B customers in Coventry. This 100% field-based hunter role offers a base salary of £32,500–£40,000 plus car allowance and uncapped commission with an OTE of £80,000+.

You will be working away from home, visiting business owners, and closing deals across your territory. Expect a high-activity, target-driven environment with clear progression and ownership of your patch.

Qualifications

• Proven success in B2B field sales and closing new business.
• Experience in a target-driven, high-activity sales environment.
• Full UK driving licence and willingness to travel daily within your territory.

Responsibilities

• Win new B2B customers across your territory.
• Self-generate leads via cold calling and local engagement.
• Attend self-generated and pre-booked appointments.
• Meet business owners face-to-face and close deals.
• Present and sell CreatePay’s payment solutions, tailoring proposals to customer needs.
• Manage activity, pipeline and KPIs; consistently meet monthly targets.

Skills

B2B field sales

Self-generated leads

Closing new business

Target-driven environment

Hunter mentality

Diary management in field

Road travel willingness

Job description

Area Sales Manager – New Business (Field Sales)

Location:

Coventry (Field-based)

Salary

£32,500 – £40,000 base + Car Allowance + uncapped commission (Realistic OTE £80,000+)

Reporting To

Regional Sales Manager

About CreatePay

CreatePay is a fast-growing provider of payment solutions, helping small to medium-sized UK businesses take payments more efficiently. We’re expanding our field sales team and are looking for driven new-business hunters who want high earnings, clear progression, and full ownership of their territory.

The Role – This Is a Hunter Role

This is a 100% field-based, new-business sales role. It is not a home-working or account-management position. As an Area Sales Manager, you’ll be responsible for winning new B2B customers across your territory through a mix of self-generated prospecting and pre-booked appointments. You’ll be out in the field meeting business owners face-to-face, pitching CreatePay’s solutions, and closing deals. If you enjoy being on the road, thrive on targets, and are motivated by commission, this role will suit you perfectly.

Key Responsibilities

• Proactively identify, target, and win new B2B customers within your territory
• Self-generate leads through cold calling, door-to-door prospecting, and local business engagement
• Attend a combination of self-generated and pre-booked appointments
• Conduct face-to-face sales meetings with business owners and decision-makers
• Present and sell CreatePay’s payment solutions, tailoring proposals to customer needs
• Confidently handle objections and close deals in the field
• Build a strong pipeline of new business opportunities
• Consistently meet and exceed monthly sales targets
• Accurately manage activity, pipeline, and performance against agreed KPIs

What Success Looks Like

• Consistent achievement (and over-achievement) of monthly and quarterly targets
• High levels of self-generated new business
• Strong conversion rates from appointments to live, transacting customers
• Growing territory revenue and personal earnings month-on-month

About You

• Proven success in B2B field sales
• Demonstrable track record of self-generating leads and closing new business
• Experience working in a target-driven, high-activity sales environment

Skills & Attributes

• True hunter mentality – motivated by winning new business
• Resilient, driven, and comfortable with rejection
• Confident, professional communicator who builds rapport quickly
• Highly organised and able to manage your own diary in the field
• Comfortable working independently without constant supervision
• Full UK driving licence and willingness to travel daily within your territory

(Experience in payments or financial services is desirable but not essential — full training provided.)

What’s In It For You

• £5,000 company car allowance + fuel card
• Uncapped commission with realistic £80,000+ OTE
• 25 days holiday + bank holidays
• Regular sales incentives, including overseas trips
• Free gym passes
• Staff shares scheme
• Free access to CreatePay Rewards

Why Join CreatePay?

We’re building a high-performance sales culture where results are rewarded. You’ll have the freedom to run your patch, the support to succeed, and the earning potential to match your ambition. If you’re a genuine new-business salesperson who wants to be out in the field closing deals — we want to hear from you.