Area Sales Manager

Ben Burgess group; Saffron Walden; On-site; GBP 29,000 - 36,000; Full time

Benefits offered by this job

Competitive salary

Bonus scheme

Training and development

Enhanced holiday and sick pay

Company car

Company pension

Employee discounts

Health and wellbeing programmes

Job summary

Ben Burgess is looking for an Area Sales Manager to drive agricultural equipment sales across Ellington and surrounding areas. You will manage an existing customer base and identify new opportunities, delivering first‑class service and building lasting relationships with farmers and contractors.

You will handle the full sales cycle from lead generation to demonstrations, finance solutions and after‑sales follow‑up, while collaborating with finance, marketing and depot teams to maximise

Qualifications

• 23 years' experience in agricultural sales.
• Full UK driving licence held and valid.
• Weekend and harvest availability to meet seasonal customer demands.

Responsibilities

• Managing a portfolio of brands and securing both new and repeat business.
• Acting as a trusted advisor, matching products and services to customer needs.
• Managing the full sales cycle from lead generation and demonstrations through to finance solutions and after‑sales follow‑up.
• Representing Ben Burgess at customer‑focused events and ensuring every interaction is first‑class.

Skills

Agricultural sales

High-value equipment sales

Customer relationship management

Negotiation

Tools

Microsoft Office

CRM systems

Job description

Area Sales Manager

Date: 2026-09-20T21:04:01

Location: Cambridge, Cambridgeshire, GB, CB1 0

Application Deadline: 2026-10-20T03:07:08.92

Job Description

Salary

around £32,772.60 basic - this may vary depending on experience

Location

Ellington, Cambridgeshire

Working Pattern

Full-time, field-based

About Ben Burgess

Ben Burgess is more than a machinery supplier. We are a trusted partner to farmers, contractors and businesses across agriculture, construction and GroundsCare. With over 90 years behind us and a motto we take seriously 'Where Service Still Counts' we pride ourselves on first-class support and solutions that keep our customers moving forward.

About the Role

We are looking for an Area Sales Manager to focus on agricultural equipment sales and join our expanding team. You will manage an existing customer base while identifying new business opportunities across your territory. If you enjoy field-based sales, building long‑term customer relationships and delivering excellent service, we would like to hear from you.

What you'll be doing

• Managing a portfolio of brands and securing both new and repeat business
• Acting as a trusted advisor, matching products and services to customer needs
• Managing the full sales cycle from lead generation and demonstrations through to finance solutions and after‑sales follow‑up
• Representing Ben Burgess at customer‑focused events and ensuring every interaction is first‑class
• Working closely with finance, marketing and depot managers to maximise opportunities

What you'll bring

• 23 years' experience in agricultural sales, ideally in high-value equipment (£100k+ unit price)
• A strong track record of sales success
• Excellent customer relationship skills and a professional approach
• Confidence with technology experience with Microsoft Office and CRM systems is a plus
• A full UK driving licence and flexibility to work extended hours when needed
• Weekend and harvest availability to meet seasonal customer demands

What's on Offer

Our success is built on the strength of our team, which is why we invest in our people with the support, training and rewards they deserve.

• Competitive salary, reviewed annually
• Bonus scheme linked to performance and department success
• Uncapped investment in your training and development
• Enhanced holiday and sick pay
• Company car with business and personal allowance
• Company pension, employee discounts, health and wellbeing programmes and more

Additional Information

Ben Burgess is a Disability Confident Employer. If you need any adjustments during the application process, please let us know.

You may have experience of the following: Territory Sales Manager, Agricultural Sales Manager, Agricultural Machinery Sales Executive, Field Sales Manager, Business Development Manager Agriculture, Regional Sales Manager, Capital Equipment Sales Manager, Farm Machinery Sales Representative, Account Manager Agricultural Equipment, Machinery Sales Specialist.