Area Sales Manager

MorePeople; Greater London; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Travel allowance

Company pension

Private medical cover (probation)

Staff discount

25 days' annual leave + bank holidays

Job summary

MorePeople is seeking an ambitious Area Sales Manager to drive growth across a dedicated territory in the foodservice sector. This is a field-based role with three to four days per week on the road, meeting prospective and existing customers to generate new business and strengthen relationships.

You'll own the territory, prospect new accounts, expand product ranges and work autonomously while contributing to the wider team. A full UK driving licence is essential.

Qualifications

• Proven track record in field sales, territory management or business development.
• Strong experience selling into the foodservice sector.
• Hunter mentality and confidence approaching cold prospects.
• Excellent prospecting, door-opening and relationship-building skills.
• Resilience and motivation to overcome rejection and maintain momentum.
• Strong commercial mindset, with ability to grow existing customers and win new ones.
• Excellent territory planning, organisation and time-management skills.
• Results-focused with clear ownership of targets and performance.
• Ability to work independently while contributing to the wider team.
• Full UK driving licence.

Responsibilities

• Take ownership of your territory and drive new business and sustainable sales growth.
• Spend three to four days per week in the field visiting prospective and existing customers.
• Identify untapped potential, increase customer value, grow product range and strengthen long-term relationships.
• Create opportunities from scratch and avoid reliance on inbound leads.

Skills

Field sales

Territory management

Business development

Prospecting

Door-opening

Relationship-building

Time management

UK driving licence

Job description

Are you a commercially driven sales professional with a genuine hunter mentality? Do you thrive on getting out into the field, opening doors, starting conversations and turning cold prospects into long-term customers?

If you're at your best when you're face-to-face with customers, building relationships and winning new business, this could be the opportunity for you.

I'm recruiting for an ambitious and energetic Area Sales Manager to drive growth across an exciting territory. This is not a desk-based account management role. You'll be highly visible in your market, spending the majority of your week on the road, creating opportunities, winning new customers and growing existing accounts.

The Role

As the Area Sales Manager, you'll take ownership of your territory and play a key role in driving new business and sustainable sales growth. You'll typically spend three to four days per week in the field, visiting prospective and existing customers across the foodservice sector. You'll be confident walking into businesses, introducing yourself to key decision-makers and turning conversations into commercial opportunities.

While winning new business will be a major focus, you'll also work closely with our established customers to identify untapped potential, increase customer value, grow product range and strengthen long-term relationships.

This is a role for someone who enjoys creating opportunities from scratch and isn't reliant on inbound leads or simply managing an existing account list.

About You

You'll ideally have:

• A proven track record in field sales, territory management or business development.
• Strong experience selling into the foodservice sector.
• A genuine hunter mentality and confidence approaching cold prospects.
• Excellent prospecting, door-opening and relationship-building skills.
• The resilience and motivation to overcome rejection and maintain momentum.
• A strong commercial mindset, with the ability to grow existing customers as well as win new ones.
• Excellent territory planning, organisation and time-management skills.
• A results-focused approach and clear ownership of your targets and performance.
• The ability to work independently while contributing positively to the wider team.
• A full UK driving licence.

What's in it for you?

• 35,000- 40,000 per annum, depending on experience
• Performance-related bonus based on achieving KPIs and sales targets
• 25 days' annual leave, plus bank holidays
• Travel allowance
• Company pension
• Private medical cover following successful completion of probation
• Generous staff discount across our product range

If you're a proactive, ambitious salesperson who loves the thrill of winning new business and wants the opportunity to take ownership of a territory, build strong customer relationships and make a genuine commercial impact, we'd love to hear from you.