Area Sales Manager

Cole & Yates Recruitment Ltd; Luton; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Uncapped commission

25 days holiday plus bank holidays

Company car

Job summary

Cole & Yates Recruitment Ltd is seeking an Area Sales Manager to drive growth in the UK market for their indoor play solutions. The role requires proven B2B sales experience, excellent communication skills, and the ability to build strong client relationships. The position offers an annual salary of up to £50,000, plus an uncapped commission structure and other benefits, including 25 days holiday. Ideal candidates should have a technical sales background and knowledge of industry trends.

Qualifications

• Proven experience in consultative sales, ideally in indoor play or related sectors.
• Ability to deliver tailored presentations to clients.
• Experience with client data management in CRM systems.

Responsibilities

• Develop a business plan for growth with existing and new customers.
• Engage with key decision makers in target markets.
• Present tailored technical and design solutions to clients.
• Collaborate with internal teams for project delivery.
• Conduct regular reviews to gather client feedback.

Skills

Consultative B2B sales experience

Excellent communication skills

Presentation skills

Client relationship management

Knowledge of industry trends

Tools

CRM systems

Job description

We are recruiting for an Area Sales Manager on behalf of a market leading provider of indoor soft‑play systems and the creator of TAGactive, a proprietary RFID enabled gamified arena experience who will be working closely with clients in the leisure, family entertainment centres, attractions and holiday sectors to deliver playful solutions that will help to attract visitors who both stay longer and come back again.

2026 will be a year of continued growth as they see significant potential to scale the company, both in the UK and internationally, and will continue to invest in the team and infrastructure needed to support long term growth.

On offer is a salary of up to £50,000 a year, plus an uncapped commission scheme that pays £25,000 for on target performance, giving an OTE guide of up to £75,000 plus per year plus a company car, 25 days holiday per year, enrolment into the company pension and regular team activities.

Responsibilities

• Develop a business plan for growth, with a mix of existing and new customers, to meet and exceed revenue targets within your area.
• Engage with key decision makers within the target market and target clients.
• Establish and grow these relationships to position the company as a trusted partner for the delivery of indoor play spaces.
• Take the time to understand client needs, particularly in relation to return on investment, and provide tailored solutions that align with the available space, budget and client goals.
• Present technical and design solutions, demonstrating how indoor play spaces can increase revenue.
• Act as the primary point of contact throughout the sales cycle from initial consultation through to project handover.
• Collaborate closely with internal design, project management and installation teams to ensure smooth delivery of projects.
• Oversee project deliverables ensuring all commitments to clients are met.
• Conduct regular reviews with clients to gather feedback, assess satisfaction and explore potential for future projects.
• Maintain an up‑to‑date knowledge of technical specification, innovation opportunities, industry trends and competitors within the indoor play sectors.

Qualifications

• Proven experience in consultative, solution or technical B2B sales, ideally from within the indoor play, outdoor play, construction or public open spaces sector.
• Excellent communication and presentation skills with the ability to deliver impactful presentations that are tailored to client needs.
• Schedule and conduct regular follow‑ups with clients to ensure satisfaction and identify opportunities for further engagement.
• Gather, organise and enter all relevant client data into their CRM system, ensuring accuracy and completion.
• Collaborate with internal teams, including design, sales, project management and customer care to ensure seamless service delivery and client satisfaction.
• Monitor trends and competitor activities to identify new opportunities for strategic growth.
• Prepare and present regular reports on account status, growth opportunities and client feedback to senior management.
• Attend industry events and networking opportunities to represent the company and develop new strategic partnerships.
• Ability to work independently and travel regularly across the UK to meet clients and attend site visits.

Benefits and Offer

• Annual salary of up to £50,000.
• Uncapped commission scheme that would pay £25,000 achieving set sales targets.
• 25 days holiday plus all Bank Holidays.