Area Sales Manager - North West

AMB Recruitment Group; Warrington; On-site; GBP 37,000 - 44,000; Full time

Benefits offered by this job

Company car

Laptop and phone

Private healthcare

Health cash plan

35-hour week

25 days holiday + bank holidays

Job summary

AMB Recruitment Group is seeking an Area Sales Manager to own the North West region, from Cheshire to Cumbria. This field-based role involves engaging schools, councils, and developers, presenting designs, and guiding customers from first contact to order.

You’ll work with in-house design and marketing support to win new business and grow existing relationships. The role covers Cheshire, Merseyside, Greater Manchester, Lancashire and Cumbria, with a 35-hour week and a basic salary of

Qualifications

• Proven field sales experience with a track record of meeting or beating targets.
• Experience selling to schools, councils, housing developers, or landscape architects.

Responsibilities

• Manage and grow sales across the North West: Cheshire, Merseyside, Greater Manchester, Lancashire and Cumbria.
• Visit sites, present designs and proposals, and guide customers through to order.
• Plan diary and pipeline, and keep the CRM up to date.
• Report to Head of Field Sales.

Skills

Field sales

Target-driven

Territory management

Building rapport

Presenting to customers

UK driving licence

Tools

CRM software

Job description

AREA SALES MANAGER – NORTH WEST

Field-based

Covering Cheshire to Cumbria

£37,000 – £44,200 basic | Realistic Year 1 OTE £47k–£54k | Established ASMs earning £30k+ commission

Our client is a long-established UK designer, manufacturer and installer of outdoor play equipment. It’s family-run, makes everything in its own UK factory, and supplies schools, councils and developers across the UK and in over 50 countries.

They’re looking for an Area Sales Manager to own the North West, from Sandbach up to Cumbria. It’s a varied, consultative field sales role: you’ll work with customers from first conversation through to design and a finished playground, with in-house design, sales support and marketing behind you.

The role:

• Manage and grow sales across the North West: Cheshire, Merseyside, Greater Manchester, Lancashire and Cumbria
• Sell to a balanced mix of schools and nurseries, local authorities and parish councils, and housing developers, plus holiday parks, pubs and leisure operators
• Win new business while developing existing customer relationships
• Work with landscape architects and developers to get specified early on new-build schemes
• Visit sites, present designs and proposals, and guide customers through to order
• Plan your own diary and pipeline, and keep the CRM up to date
• Report to the Head of Field Sales

About you:

• Proven field sales experience with a track record of hitting or beating targets (awards, figures or appraisals you can show us)
• Experience selling to schools, councils, housebuilders or landscape architects. This could be play equipment, outdoor gym, street furniture, canopies, surfacing or similar.
• Confident building rapport and presenting to a wide range of customers
• Organised, self-motivated and comfortable managing a large territory
• Based in the North West, with a full, clean UK driving licence

The package:

• £37,000 – £44,200 basic, depending on experience
• Uncapped commission: around £10k is realistic in Year 1, and established ASMs are earning £30k+
• Company car, laptop and phone
• Private healthcare and health cash plan
• 35-hour week
• 25 days holiday plus bank holidays, plus an extra day for milestone birthdays
• Employee assistance programme, wellbeing plans and a discounts app
• Full induction and mentoring programme

INDP