Area Sales Manager

BMS Performance Ltd.; Liverpool; On-site; GBP 38,000 - 46,000; Full time

Benefits offered by this job

Pension

Car allowance

Mobile phone

Laptop

Job summary

BMS Performance Ltd. is seeking an Area Sales Manager to develop sales across the North West, focusing on Liverpool and Manchester.

You will sell HVAC and electrical products to reseller channels, manage your pipeline and CRM, and build new accounts while maintaining margins. The role is field-based with four days in the field and one day working from home, offering a base salary with a car allowance and pension.

Qualifications

• Proven B2B field sales experience.
• Experience selling to reseller or trade channels in person.
• Understanding of margins and sales performance.
• Self-motivated with ability to manage your own territory.
• Full UK driving licence.

Responsibilities

• Develop sales across the North West with focus Liverpool–Manchester.
• Manage a pipeline, CRM activity and account development.
• 50+ customer visits per month (approx. 20 per week).
• Sell HVAC range plus complementary electrical products from major brands.
• Maintain margins and grow reseller accounts.

Skills

B2B sales

New business development

Reseller/channel sales

Pipeline management

Territory management

Full UK driving licence

Job description

• Autonomous field sales role with a rapidly growing specialist business
• Established electrical and HVAC product portfolio (with major brands)
• Huge potential with diverse offering
• Career opportunity to suit a field sales professional who wants to be part of something new
• Opportunity to develop new reseller accounts across a defined territory

THE ROLE

As an Area Sales Manager, you will be responsible for developing sales across the Noth West area with a focus between Liverpool & Manchester, selling a range of electrical, heating, cooling and ventilation products into reseller channels including electrical wholesalers, merchants, DIY and retail businesses.

The role is heavily focused on new business development, with around 20 customer visits per week and responsibility for managing your pipeline, CRM activity, margins and account development. Around 75% of your sales activity will focus on the company's own developing HVAC range, with the remainder covering complementary electrical products from a host of market leading manufacturers & brands.

THE LOCATION

Field based across North West England, with a focus between Liverpool & Manchester, but going North into Cumbria and South towards Staffordshire. Ideally, you will live within your territory and be comfortable travelling extensively, with around four days per week spent in the field and one day working from home.

REQUIREMENTS

• Proven B2B field sales experience with an appetite for a new business focus
• Confident selling into reseller or trade channels in a face to face environment
• Commercially aware, with an understanding of margins and sales performance
• Self-motivated, accountable and comfortable managing your own territory
• Full UK driving licence

THE PACKAGE

• £42,000 basic salary, with scope to increase for the right experience
• £6,000 car allowance per annum (with milage)
• Mobile phone and laptop
• Pension

THE COMPANY

A very well backed, growing specialist supplier of electrical and HVAC products, with an ambitious sales strategy and opportunity to make a genuine impact on regional growth. They are in the 'scale up' phase and are looking for likeminded people who have an entrepreneurial spirit, are eager to grow their careers, and have a work-ethic which is in keeping with a growing, fast-paced, electrical business.

This is a full-time, permanent position with an equal opportunity employer.