Area Sales Manager

Chippindale Plant Ltd; Leeds; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Company vehicle

Car allowance

Sales commission

Job summary

Chippindale Plant Ltd in Leeds/Newcastle is seeking an Area Sales Manager to drive growth across an assigned territory in the hire, construction or related industries. You will manage existing accounts, identify new opportunities and develop pricing strategies to deliver revenue growth.

Reporting to the Head of Sales, the successful candidate will be target-driven, capable of building strong customer relationships and representing the business at networking events and site visits.

Qualifications

• Field-based sales role experience with a track record of achieving targets.
• Experience in hire industry, construction, or related commercial sectors.
• Proven ability to win new business and grow existing accounts.
• Strong commercial awareness and negotiation skills.
• Experience using CRM systems and sales tools.

Responsibilities

• Achieve revenue and sales targets for your territory.
• Develop strategies to grow existing accounts and market share.
• Analyze market trends and customer data to identify growth opportunities.
• Generate and onboard new customer accounts.
• Build relationships with key customers and act as primary contact.
• Manage enquiries and resolve issues promptly.
• Conduct site visits and provide competitive pricing proposals.
• Maintain CRM records of quotations, orders and interactions.
• Represent the business at networking events and exhibitions.
• Deliver product demonstrations to customers.
• Ensure all activities comply with company processes.

Skills

Field-based sales

Construction hire industry experience

CRM systems experience

Negotiation skills

Full UK driving licence

Job description

Location: Leeds/Newcastle Salary: Competitive + Bonus + Company Vehicle/Car Allowance Job Type: Full-Time, Permanent

About The Role

We are looking for a dynamic and ambitious Area Sales Manager to drive sales growth and develop strong customer relationships across an assigned territory. This is an exciting opportunity for an experienced sales professional with a background in the hire, construction, or related industries to join a growing business and play a key role in achieving our commercial objectives.

Reporting to the Head of Sales, you will be responsible for managing existing customer accounts, identifying new business opportunities, developing pricing strategies, and delivering revenue growth across your region.

If you are a self-motivated, target-driven sales professional who thrives on building relationships and winning new business, we'd love to hear from you.

Key Responsibilities

• Achieve agreed revenue and sales activity targets for your designated territory.
• Develop and implement strategies to grow existing customer accounts and increase market share.
• Analyse market trends, customer behaviours and sales data to identify opportunities for future growth.
• Proactively generate and onboard new customer accounts.
• Build and maintain strong relationships with key customers, acting as their primary point of contact.
• Manage customer enquiries and resolve issues promptly and professionally.
• Conduct regular customer visits and site meetings to strengthen relationships and identify opportunities.
• Work closely with senior management to develop competitive pricing agreements and commercial proposals.
• Identify opportunities to expand sales within existing key accounts.
• Generate new business across a broad range of industries and customer types.
• Maintain accurate records within CRM systems, including quotations, orders and customer interactions.
• Support marketing initiatives and company social media activity where appropriate.
• Represent the business at networking events, trade shows and industry exhibitions.
• Deliver engaging product and service demonstrations to potential and existing customers.
• Conduct site surveys when required.
• Ensure all sales activities comply with company processes and procedures.

What We're Looking For

• Previous experience in a field-based sales role with a proven track record of achieving and exceeding sales targets.
• Experience within the hire industry, construction sector, or a related commercial environment.
• Demonstrated success in winning new business and developing existing accounts.
• Strong commercial awareness and negotiation skills.
• Experience using CRM systems and sales management tools.
• Full UK driving licence.

Skills & Attributes

• Excellent relationship-building and account management skills.
• Strong communication and presentation abilities, including the confidence to engage with senior decision-makers.
• Results-driven with a strong focus on customer service and business growth.
• Ability to identify customer needs and provide value-added solutions.
• Excellent problem-solving skills and a proactive approach to resolving customer issues.Strong attention to detail when preparing quotations, pricing agreements and contracts.
• Good IT skills, including Microsoft Office and CRM systems.
• Strong networking and business development capabilities.
• Ability to deliver compelling sales presentations and differentiate our offering from competitors.
• Organised, self-motivated and able to manage a busy territory independently.

What Success Looks Like

• Deliver and exceed the annual sales plan for their territory.
• Consistently achieve monthly and annual revenue targets.
• Maintain accurate CRM, quotation and order records.
• Develop profitable pricing agreements aligned with business objectives.
• Establish themselves as a trusted advisor and key contact for customers across the region.
• Build a strong reputation within the marketplace and identify new growth opportunities.

What We Offer

• Competitive salary and sales commission scheme
• Company vehicle or car allowance (where applicable).
• Critical Illness Cover
• Death in Service Benefit
• Employee Assistance Programme
• Ongoing training and development opportunities.
• Supportive and collaborative team environment.
• Opportunity to join a growing business with genuine career progression prospects.