Area Sales Manager

Ainscough Crane Hire Limited; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Quarterly bonus

Retention bonus

Company car

24 days holiday + service milestones

Option to purchase extra days

Career development plan

Pension & life assurance (3x salary)

Advantage platform access

Staff forums

Job summary

Ainscough Crane Hire Limited in West London seeks an Area Sales Manager to own the territory, drive revenue growth, and develop long-term client partnerships.

You will build a strong sales pipeline, manage key accounts, and meet targets while maintaining CRM records. A successful candidate shows proven sales results, negotiation skills, and IT proficiency to deliver value for customers.

Qualifications

• Proven track record of meeting and exceeding sales targets.
• Strong negotiation and influencing skills.
• Excellent relationship-building and closing abilities.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Build and grow a robust pipeline of new business opportunities.
• Develop long-term partnerships with key clients in West London.
• Manage and update CRM to reflect activity and opportunities.
• Respond quickly to sales inquiries and nurture prospects.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Negotiate contracts and secure framework agreements.
• Provide clear updates and forecasts to the Regional Sales Manager.

Skills

Proven sales experience

Negotiation & influencing

Relationship building & closing

Presentation & proposals

Self-motivated & proactive

MS Office skills (Excel/PowerPoint)

Tools

CRM software

Job description

Area Sales Manager

West London Region

Ready to take ownership of your territory and make a real impact?

Ainscough Crane Hire is on the lookout for a driven, commercially minded Area Sales Manager to lead growth across the West London region. This is a fantastic opportunity for someone who thrives on building relationships, spotting opportunities, and turning conversations into long-term partnerships.

What’s in it for you?

We believe great people deserve great rewards:

• Quarterly bonus to recognise your performance
• Bi-annual retention bonus
• Company car
• 24 days holiday + extra days with service milestones
• Option to purchase up to 5 additional days annual leave
• Structured career development plan to support your growth
• Company pension & life assurance (3x salary)
• Access to our Ainscough Advantage benefits platform
• Staff forums – giving you a genuine voice in the business

Why Ainscough Crane Hire?

We’re proud to be the UK’s leading crane hire company, operating across 30 locations nationwide.

But what really sets us apart is our people.

Our teams are passionate about delivering projects safely, on time, and to the highest standards. Safety isn’t just a priority here—it’s part of our “Always Make the Safe Choice” ethos.

Join us, and you’ll be part of a business where expertise is valued, ambition is supported, and success is shared.

The Role: What You’ll Be Doing

This isn’t just about hitting targets—it’s about building a territory.

You’ll take ownership of the West London region, driving revenue growth by developing strong relationships with both existing customers and new prospects.

Day-to-day, you’ll be:

• Building and growing a strong pipeline of new business opportunities
• Developing long-term partnerships with key clients
• Managing and updating CRM to keep activity and opportunities on track
• Responding quickly and effectively to incoming sales enquiries
• Meeting (and exceeding) activity targets and KPIs
• Delivering against monthly, quarterly, and annual sales targets
• Negotiating contracts and securing framework agreements
• Providing clear updates and forecasts to the Regional Sales Manager

About You

You’re someone who enjoys the challenge of sales and takes pride in delivering results.

You’ll likely bring:

• Proven experience in a sales role, with strong negotiation and influencing skills
• A track record of achieving (and exceeding) targets
• Confidence in building relationships and closing deals
• Strong presentation and proposal-writing skills
• A proactive, self‑motivated approach with the drive to succeed
• Good IT skills (Microsoft Office – particularly Excel, Word, PowerPoint)

Experience in construction or crane hire is a bonus—but not essential. We’re more interested in your attitude, ambition, and ability to learn.

The Kind of Person Who Thrives Here

• Commercially sharp and opportunity-focused
• Confident communicator who builds trust easily
• Organised, resilient, and able to juggle multiple priorities
• Customer-focused, always looking to add value
• Results-driven, with a genuine hunger to succeed

Our Commitment to Inclusion

Ainscough Crane Hire is an Equal Opportunities Employer.

We’re committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. We hire based on merit, potential, and business need.

If you require any reasonable adjustments during the recruitment process, just let us know—we’re here to support you.

Benefits:Competitive Basic Salary + Bonus + Car