Area Sales Manager

Adore Recruitment Ltd; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Car allowance

Laptop

Mobile phone

Length of service rewards

Holiday entitlement (21 days + bank)

Company pension

Job summary

Adore Recruitment Ltd is seeking an Area Sales Manager to drive new business and nurture key accounts across pubs, hotels, bars, golf clubs and leisure venues. This field-based role will manage your own territory with a focus on growth and customer relationships.

You will own the full sales cycle from initial contact to closure, attend monthly meetings at HQ near Bristol, and enjoy a competitive package including £35,000–£55,000 basic, uncapped bonus, car allowance and tech gear.

Qualifications

• Proven track record in field sales, with hospitality or leisure sectors preferred.
• Ability to establish and nurture long-term client relationships from first contact to close.
• Excellent communication and presentation skills with knowledge of UK catering and leisure markets.
• Self-motivated, results-driven and able to manage own workload with a driving licence.

Responsibilities

• Identify and secure new business opportunities while growing key accounts.
• Own the full sales cycle from initial meeting to conversion and ongoing account management.
• Collaborate with procurement, customer service and senior management to expand the customer base.
• Attend monthly meetings at the company's headquarters near Bristol.

Skills

Field sales

Hospitality industry knowledge

Customer relationship management

MS Office (Word/Excel)

Driving licence (UK)

Tools

MS Office

CRM

Job description

Area Sales Manager

Location: Field Based – Location TBC

Salary: £35,000 – £55,000 basic DOE + uncapped bonus, car allowance, laptop, mobile phone & length of service rewards

Hours: Monday – Friday

Job Type: Full-time / Permanent

The Opportunity

We are looking for an enthusiastic and driven Area Sales Manager to join a dynamic, field-based sales and customer relationship team.

This role focuses on developing new business opportunities while managing and growing existing accounts across key sectors including pubs, hotels, bars, golf clubs and leisure venues.

You will take ownership of your territory, build strong long-term relationships with clients, drive sales growth and maintain a customer-focused approach. Working with a market-leading supplier network, this role offers excellent earning potential, career development and the opportunity to work within a collaborative and supportive environment.

The Role

You will be responsible for identifying and securing new business opportunities while nurturing long-term relationships with existing clients.

Working closely with internal teams including procurement, customer service and senior management, you will help expand the customer base and grow sales.

You will manage the full sales process, from the initial meeting through to converting prospects into active customers, while engaging with leisure and hospitality businesses and providing tailored solutions to meet their individual needs.

The role also includes attending monthly meetings at the company's headquarters near Bristol.

Essential Skills & Experience

• The successful candidate will have a proven track record in field sales, particularly within the food, drink, leisure or hospitality sectors.
• You will have a strong ability to establish and maintain long-term customer relationships and be confident taking opportunities from the initial conversation through to successful outcomes.
• In-depth knowledge of the UK catering, licensing and leisure industries is required, along with excellent communication and presentation skills.
• You will be highly motivated, results-oriented and service-focused, with good proficiency in MS Office, including Word and Excel, and the ability to quickly adapt to internal systems.
• A full, clean UK driving licence is essential.

Desirable Experience

• Operational experience within the hospitality sector, such as working in restaurants, bars or hotels, would be advantageous.

What's on Offer

• You will receive a basic salary of £35,000 – £55,000 depending on experience, alongside an uncapped commission/bonus structure.
• The package also includes a car allowance, laptop and iPhone, 21 days' holiday plus bank holidays, with the opportunity to earn additional leave through service milestones.
• Additional benefits include a company pension scheme, comprehensive training and a personalised development plan, a collaborative and supportive team culture, regular team socials and access to a fully stocked kitchen with drinks and snacks.

About You

We are looking for a self-motivated and results-driven individual with a genuine passion for sales and relationship management.

You will thrive working autonomously, be confident managing your own workload and enjoy contributing to the growth and success of the wider team.