Area Sales Manager

Interaction Recruitment; Packmoor; Remote; GBP 32,000 - 36,000; Full time

Benefits offered by this job

Company car

Bonus scheme

Home-based role

Established customer base

Autonomy to manage your own territory

Job summary

Interaction Recruitment is recruiting for an Area Sales Manager to cover South Wales, the South West and surrounding areas. This home-based, field sales role involves daily travel to customers, managing ~100 accounts and driving new business across a defined UK territory.

You will build and maintain strong customer relationships, work independently from home, and aim to meet and exceed sales targets with a professional, customer‑focussed approach.

Qualifications

• Proven experience within a field-based sales role (essential)
• Experience managing a full 360° sales cycle
• A full UK driving licence

Responsibilities

• Manage and develop an existing portfolio of around 100 customers.
• Generate new business through cold calling, appointment booking and door knocking.
• Build strong, long-lasting customer relationships.
• Conduct regular face-to-face customer visits across your territory.
• Identify opportunities to increase sales within existing accounts.
• Manage the complete sales cycle from initial contact through to closing the sale.
• Work towards and exceed sales targets and KPIs.
• Represent the business professionally whilst delivering outstanding customer service.

Skills

Field sales experience

New business development

Relationship building

Face-to-face selling

UK driving licence

Job description

Area Sales Manager – South Wales, South West & Surrounding Areas

Food Sales – FMCG

Location: South Wales, Bristol, the M5 corridor, Gloucestershire, Herefordshire, Oxfordshire and surrounding areas
Ideal Location: Bristol, Gloucester, Newport, Cardiff, Hereford or surrounding areas
Salary: £32,000 – £36,000 per annum + Company Car + Bonus (OTE £42,000)

Are you an experienced Area Sales Manager who enjoys building long-term customer relationships whilst winning new business?

Interaction Recruitment is recruiting on behalf of a well-established and growing food supplier for an Area Sales Representative to manage and develop customers across South Wales, the South West and surrounding areas.

This is a home-based, field sales position where you'll be travelling daily to visit customers, develop existing accounts and identify new business opportunities across your territory.

The Role

You'll be responsible for managing an established customer base of approximately 100 accounts while also driving new business growth throughout your territory.

The area will cover South Wales, Bristol, the M5 corridor, Gloucestershire, Herefordshire, Oxfordshire and the surrounding areas, offering a varied territory with plenty of opportunities to develop existing accounts and win new business.

You'll be selling a range of food products into:

• Farm shops
• Farms
• Garden centres
• Convenience stores
• Promotional goods companies
• Other independent retail businesses

This is a true 360° sales role where you'll take ownership of the full sales process, from identifying opportunities and prospecting through to closing business and developing long-term customer relationships.

Key Responsibilities

• Manage and develop an existing portfolio of around 100 customers.
• Generate new business through cold calling, appointment booking and door knocking.
• Build strong, long-lasting customer relationships.
• Conduct regular face-to-face customer visits across your territory.
• Identify opportunities to increase sales within existing accounts.
• Manage the complete sales cycle from initial contact through to closing the sale.
• Work towards and exceed sales targets and KPIs.
• Represent the business professionally whilst delivering outstanding customer service.

About You

To be considered for this opportunity, you'll have:

• Proven experience within a field-based sales role (essential), such as Field Sales Manager, Area Sales Executive or Business Development Manager.
• Experience managing the full 360° sales cycle.
• A strong track record of winning new business alongside managing existing accounts.
• Excellent relationship-building and communication skills.
• A self-motivated, organised and driven approach to sales.
• The ability to work independently from home whilst managing your own diary.
• A full UK driving licence.

Desirable Experience

Whilst not essential, experience within any of the following would be highly advantageous:

• FMCG sales
• Food wholesale or food distribution
• Supplying into farm shops, farms, garden centres or convenience stores
• Retail supply
• Foodservice or related industries

Candidates from other sectors with a strong field sales background and a proven record of developing new business are also encouraged to apply.

What's on Offer

• £32,000 – £36,000 basic salary
• Company car
• Bonus scheme with realistic OTE of £42,000
• Home-based role
• Established customer base from day one
• Autonomy to manage your own territory
• Excellent opportunity to join a growing business

If you're a driven Field Sales professional looking for your next challenge, we'd love to hear from you.

Thanks for applying!