Area Sales Manager

Malvern Garden Buildings Ltd; Chippenham; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Uncapped commission opportunities with

Optional company car or monthly car al

Company pension

Employee discount

Free on-site parking

Job summary

Malvern Garden Buildings Ltd is seeking an Area Sales Manager based at our Chippenham showsite with regular travel to our Devon location. You will lead sales teams, optimize showsite operations, and ensure the highest standards of presentation and customer service.

Reporting to the Sales Director and Operations Director, you will coach teams, manage schedules, build relationships with partners, and drive annual targets through coaching, design consultations, and effective quotations.

Qualifications

• Experience leading multiple showsites and sales teams.
• Proven track record in achieving sales targets.
• Excellent communication and stakeholder management.
• Willingness to travel between showsites and to Devon.

Responsibilities

• Support Showsite Managers to deliver an excellent customer-focused experience.
• Oversee and improve day-to-day operations to maximise efficiency, productivity, and profitability.
• Ensure consistent high standards of showsite presentation.
• Build and maintain relationships with manufacturers, suppliers, garden centres, head office teams, and key stakeholders.
• Support sales teams with design consultations, site surveys, bespoke products and advanced quotations.
• Coordinate and attend product and sales training to maintain extensive product and industry knowledge.
• Champion customer feedback to continually enhance and improve customer service.
• Motivate and inspire high-performing sales teams to collaborate effectively and achieve collective goals.
• Monitor team performance and provide ongoing coaching, critical feedback, and guidance to improve productivity.
• Manage team schedules and rotas.
• Ensure adherence to Company policies, operational guidelines, and training requirements.
• Take ownership of Health and Safety compliance.
• Help coordinate maintenance, repairs, and contractor activity.
• Conduct HR-related activities (as required) including hiring, onboarding, and training new staff.
• Assist with the development, implementation, and improvement of Company processes.
• Maintain clear, consistent communication and reporting with the Leadership Team.
• Work alongside and take an active role as part of the sales team on the monthly rota to: Close sales and contribute to meeting sales targets; Capture new enquiries and make sales appointments with customers; Manage and nurture leads using our CRM ensuring excellent communication and customer service.

Skills

Sales leadership

CRM management

Team coaching

Negotiation

Customer focus

Strategic planning

Microsoft Office

Tools

MS Office

CRM software

Job description

Area Sales Manager

Malvern Garden Buildings is part of the Corble Group, a family of brands renowned for manufacturing and retailing premium garden buildings across the UK. Since 2009, Malvern Garden Buildings has grown to operate 12 showsites nationwide and is on an exciting journey to strengthen its position as a brand synonymous with choice, customisation, and trend-led innovation.

Based at the Chippenham showsite, dedicating a minimum of 75% of their time there, with regular travel to our Devon location (PL21 9JL).

Role Summary

The Area Sales Manager is responsible for overseeing their designated showsites and leading their sales teams to drive efficient and effective daily performance, ensure compliance with Company standards, and continuously support the achievement of sales objectives and targets. As a strong people’s person, you are an expert in selling our products and motivating your teams. The position reports directly to the Sales Director and Operations Director.

Key Responsibilities

• Support Showsite Managers to deliver an excellent customer-focused experience.
• Oversee and improve day-to-day operations to maximise efficiency, productivity, and profitability.
• Ensure consistent high standards of showsite presentation.
• Build and maintain strong relationships with manufacturers, suppliers, garden centres, head office teams, and key stakeholders.
• Support sales teams with design consultations, site surveys, bespoke products and advanced quotations.
• Coordinate and attend product and sales training to maintain extensive product and industry knowledge.
• Champion customer feedback to continually enhance and improve customer service.
• Motivate and inspire high-performing sales teams to collaborate effectively and achieve collective goals.
• Monitor team performance and provide ongoing coaching, critical feedback, and guidance to improve productivity.
• Manage team schedules and rotas.
• Ensure adherence to Company policies, operational guidelines, and training requirements.
• Take ownership of Health and Safety compliance.
• Help coordinate maintenance, repairs, and contractor activity.
• Conduct HR-related activities (as required) including hiring, onboarding, and training new staff.
• Assist with the development, implementation, and improvement of Company processes.
• Maintain clear, consistent communication and reporting with the Leadership Team.
• Work alongside and take an active role as part of the sales team on the monthly rota to: Close sales and contribute to meeting sales targets; Capture new enquiries and make sales appointments with customers; Manage and nurture leads using our CRM ensuring excellent communication and customer service.

Key Skills and Competences

• Strong problem-solving abilities, with a practical approach to resolving operational and customer-related challenges.
• Proven sales skills, finding opportunities, closing deals, objection handling and guiding teams to deliver excellent customer-focused results.
• An expert in presenting and showcasing lifestyle products.
• Commitment to compliance, consistently adhering to Company policies, procedures, and standards.
• Financial management proficiency, ensuring showsite profitability and efficient resource allocation.
• Skilled in customer relationship management (CRM) and maintaining long-term client satisfaction.
• Demonstrated success in sales and managerial roles, consistently meeting or exceeding targets.
• Exceptional written and verbal communication, with the ability to convey ideas clearly and persuasively.
• Expertise in performance evaluation and team development, coaching staff to achieve their full potential.
• Proficient in operational optimisation, setting site-specific objectives to maximise efficiency and success.
• Diligent, trustworthy, and reliable, with strong professional integrity.
• Strong organisational, analytical, and strategic thinking, managing multiple priorities effectively.
• Ability to train, mentor, and inspire teams in advanced sales techniques and innovative strategies.
• Effective time management, ensuring deadlines and objectives are consistently achieved.
• Proficient in Microsoft Office and IT systems, utilising technology to enhance operations.
• Knowledgeable about market trends and consumer preferences, leveraging insights to drive sales.
• Clear understanding of ideal customer profiles and how to align products with their needs.
• Strong grasp of sales principles and customer service best practices, delivering positive experiences and repeat business.
• Flexible and adaptable, with availability to work across multiple showsites (including weekends) as required.
• Valid Full UK Driving Licence - Essential for travelling between showsites and to attend customer site visits as required by the role.
• Clear Enhanced DBS Check - Must be obtained to meet the company’s safeguarding and compliance requirements.

Benefits

• Uncapped commission opportunities with additional bonus incentives (quarterly and annual).
• Optional company car or monthly car allowance.
• Company pension.
• Employee discount.
• Free on-site parking.

This vacancy may close earlier than the stated deadline if we receive a high volume of suitable applications.