Area Sales Executive

Edge Building Products; Croydon; On-site; GBP 30,000 - 42,000; Full time

Job summary

Edge Building Products is seeking an Area Sales Executive to drive sales and market growth across an assigned territory. You will manage existing customer accounts, grow sales, support contractors and retailers, and work towards hitting monthly and annual targets.

This field-based role requires regular travel within the territory, strong relationship-building, and the ability to expand distribution while ensuring product availability and competitive pricing.

Qualifications

• 2-5 years of sales experience in building materials or related sector.
• Strong negotiation and communication skills.
• Knowledge of the local construction market.
• Willingness to travel extensively within assigned territory.

Responsibilities

• Sales & Revenue Generation
• Achieve monthly and annual sales targets
• Promote and sell our product offering within all market sectors within the construction industry
• Identify and develop new customers within the assigned area
• Ensure product availability across key outlets
• Customer Management
• Maintain strong relationships with all customers to ensure competitive pricing accuracy and sales growth
• Monitor stock levels and coordinate replenishment with Head Of Operations
• Support dealers with promotions and merchandising
• Resolve customer complaints and service issues
• Market Development
• Conduct regular market visits and competitor analysis
• Identify new project opportunities in residential and commercial sectors
• Expand distribution network in underserved locations
• Reporting & Administration
• Submit daily/weekly sales reports on request
• Maintain accurate customer records
• Track outstanding payments and coordinate collections
• Provide sales forecasts and pipeline updates

Skills

Sales experience

Negotiation

Communication skills

Local construction market knowledge

Job description

Job Summary

The Area Sales Executive is responsible for driving sales and market growth within an assigned geographic territory. The role focuses on managing existing customer accounts and growing sales within, generating new business, supporting contractors and retailers, and achieving sales / Margin targets for the company’s building supplies portfolio.

Job Description

Area Sales Executive

Job Summary

The Area Sales Executive is responsible for driving sales and market growth within an assigned geographic territory. The role focuses on managing existing customer accounts and growing sales within, generating new business, supporting contractors and retailers, and achieving sales / Margin targets for the company’s building supplies portfolio.

The position plays a key role in expanding market coverage and ensuring strong customer relationships at the ground level.

Reporting Structure

• Reports To: Head of Sales
• Department: Sales
• Location: Assigned Territory - Current Trading area

Key Responsibilities

• Sales & Revenue Generation
• Achieve monthly and annual sales targets
• Promote and sell our product offering within all market sectors within the construction industry
• Identify and develop new customers within the assigned area
• Ensure product availability across key outlets
• Customer Management
• Maintain strong relationships with all customers to ensure competitive pricing accuracy and sales growth
• Monitor stock levels and coordinate replenishment with Head Of Operations
• Support dealers with promotions and merchandising
• Resolve customer complaints and service issues
• Market Development
• Conduct regular market visits and competitor analysis
• Identify new project opportunities in residential and commercial sectors
• Expand distribution network in underserved locations
• Reporting & Administration
• Submit daily/weekly sales reports on request
• Maintain accurate customer records
• Track outstanding payments and coordinate collections
• Provide sales forecasts and pipeline updates

Key Performance Indicators (KPIs)

• Sales volume and revenue achievement
• Territory coverage expansion
• New account acquisition
• Collection efficiency
• Product distribution width
• Market share growth

Qualifications & Experience

• 2-5 years of sales experience (preferably in building materials or FMCG)
• Strong negotiation and communication skills
• Knowledge of local construction market
• Willingness to travel extensively within assigned territory

Competencies

• Target-driven and results-oriented
• Strong relationship-building skills
• Good market awareness
• Self-motivated and proactive
• Basic financial and commercial understanding

Working Conditions

• Field-based role with designated office facilities
• Frequent travel and market visits
• Regular interaction with contractors, retailers, and distributors