Analytics Specialist: AI-Driven Insights & CRO

Royal Mail; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Family friendly benefits

Sick pay

Dental cover

Health assessment

Benefits portal

Wellbeing services

Job summary

Royal Mail is hiring an Analytics Specialist to provide insight, measurement and optimisation across digital products and customer journeys. You will work with product, design, engineering and marketing teams to ensure high-quality digital measurement and actionable insights.

You'll explore AI-enabled analytics, build dashboards, support CRO, and translate data into recommendations that drive business outcomes.

Qualifications

• Proven hands-on experience in a digital analytics role.
• Strong knowledge of analytics and tagging platforms (GA4, Adobe Analytics, GTM).
• Experience analysing customer journeys, funnels and digital performance metrics.
• Excellent ability to communicate insights to technical and non-technical stakeholders.

Responsibilities

• Support ongoing improvement of digital measurement across web and app experiences.
• Partner with tagging and engineering teams to maintain data layers and tag management.
• Analyse customer journeys, funnels and conversion performance to identify friction points and opportunities.
• Support CRO initiatives through insight generation and experiment analysis.
• Translate complex data into actionable recommendations for product, design, growth and marketing.
• Build and maintain dashboards and performance reporting for key metrics.
• Support experimentation and discovery activities including A/B testing and feature analysis.
• Leverage AI-powered analytics tools to improve reporting and segmentation.
• Collaborate with product managers, designers, engineers and delivery teams to embed analytics in decision-making.
• Work with analytics platforms to maximise value of tools like GA, Adobe Analytics and BI reporting.

Skills

Digital analytics

GA4

Adobe Analytics

Google Tag Manager

SQL

Python

AI analytics

Agile

Cross-functional teamwork

Data storytelling

Tools

Google Analytics GA4

Adobe Analytics

Google Tag Manager

Job description

Royal Mail is hiring an Analytics Specialist to provide insight, measurement and optimisation across digital products and customer journeys. You will work with product, design, engineering and marketing teams to ensure high-quality digital measurement and actionable insights.

You'll explore AI-enabled analytics, build dashboards, support CRO, and translate data into recommendations that drive business outcomes.