Analytics Engineer - Tag Manager & Data Foundations

Royal Mail Group; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Health assessment

Benefits account

Wellbeing services

Family leave and sick pay

Job summary

Royal Mail Group is seeking an Analytics Engineer - Tag Manager to build and maintain analytics foundations for digital products, customer journeys and experimentation. You will work closely with Product, Analytics and Engineering teams to ensure high-quality data for analysis, optimization and decision-making.

This hands-on role requires proficiency in tag management platforms and front-end tech, with focus on data accuracy, scalability and stakeholder communication.

Qualifications

• Strong background in Analytics Engineering, Data Engineering or Digital Analytics.
• Hands-on experience with tag management platforms (Tealium IQ, GTM, Adobe Launch).
• Strong understanding of digital analytics implementations, tagging and data layer design.

Responsibilities

• Own the implementation and optimisation of Tag Management across web and app platforms.
• Develop and govern data layer specifications, SDRs and tracking documentation.
• Integrate and model data from multiple sources to create analytics datasets.

Skills

Tag Manager

GTM

Tealium IQ

Data Layer

JavaScript

HTML

CSS

React

Tools

Google Tag Manager

Adobe Launch

Job description

Royal Mail Group is seeking an Analytics Engineer - Tag Manager to build and maintain analytics foundations for digital products, customer journeys and experimentation. You will work closely with Product, Analytics and Engineering teams to ensure high-quality data for analysis, optimization and decision-making.

This hands-on role requires proficiency in tag management platforms and front-end tech, with focus on data accuracy, scalability and stakeholder communication.