Analytics Manager: AI-Driven Marketing Insights Lead

VML; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

VML is seeking an Analytics Manager to lead a team of analysts who will analyze data to optimize marketing activities. This role involves managing projects, mentoring team members, and ensuring accuracy in deliverables. You will collaborate with clients to simplify decision making while utilizing advanced analytical methods. Ideal candidates have 8+ years of experience, strong coding skills in Python and SQL, and a knack for data storytelling.

This position offers an opportunity to work in a dynamic environment while fostering a culture of data-informed decision-making.

Qualifications

• 8+ years working in marketing or a related field with team management experience.
• Experience coding in Python, BigQuery, and SQL.
• Strong written and verbal communication skills.
• Attention to detail and commitment to accuracy.

Responsibilities

• Manage a team of analysts to deliver optimal quality work.
• Design and deliver end-to-end analyses for marketing optimization.
• Oversee measurement and effectiveness projects, including dashboard reporting.
• Present insights to clients and attend client meetings.

Skills

Team management

Data storytelling

Statistical techniques

Analytical and performance analysis

AI optimization techniques

Tools

Python

SQL

BigQuery

Google Analytics

PowerBI

Tableau

Looker Studio

Job description

VML is seeking an Analytics Manager to lead a team of analysts who will analyze data to optimize marketing activities. This role involves managing projects, mentoring team members, and ensuring accuracy in deliverables. You will collaborate with clients to simplify decision making while utilizing advanced analytical methods. Ideal candidates have 8+ years of experience, strong coding skills in Python and SQL, and a knack for data storytelling.

This position offers an opportunity to work in a dynamic environment while fostering a culture of data-informed decision-making.