Data Director

twentysix; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

VML is a global agency within the WPP network, combining creativity, data and technology to help brands grow. The Director of Analytics & Marketing Intelligence – Automotive will lead analytics strategy, develop insights, and steer measurement frameworks across brand, CX and commerce for automotive clients.

Based in London with hybrid working, you will report to the Chief Marketing Intelligence Officer and collaborate with cross‑functional teams to turn data into growth.

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Director, Analytics & Marketing Intelligence – Automotive

Company: VML / WPPLocation: London, UKWorking Model: Hybrid workingReporting to: Chief Marketing Intelligence Officer

About Us

VML is a global agency that combines creativity, technology, data and culture to help some of the world’s most recognised brands grow. As part of the wider WPP network, we bring together specialist capabilities across brand experience, communications, media, commerce