AI-Driven Non-Google SEM & Performance Marketing Lead

Expedia Group

Greater London

On-site

GBP 70,000 - 100,000

Full time

14 days+

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Job summary

Expedia Group seeks a Manager, Performance Marketing to shape the non-Google search strategy across Bing, Yahoo Japan, and Naver, building scalable account structures and testing frameworks. You will lead AI, automation, and martech initiatives, and collaborate with product, engineering, data science, and operations to connect business goals with innovative solutions.

You will present performance updates to senior leadership and mentor colleagues, driving SEM excellence across global markets

Qualifications

You have a bachelor’s degree in a quantitative, technical, or business discipline, or equivalent related professional experience.
You have advanced SQL and Microsoft Excel skills, with experience analyzing large datasets.
You have experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs.
You understand SEM strategy, experimentation, bidding systems, and performance optimization.

Responsibilities

Own the strategic vision and performance of the non-Google SEM portfolio across multiple search engines.
Develop scalable account-structure standards, testing frameworks, and decision-making playbooks.
Lead AI, automation, and marketing technology initiatives with dashboards and workflows.
Partner with Product, Engineering, Data Science, and Operations to align roadmaps with business goals.