Performance Marketing Manager

Expedia, Inc.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group seeks a Manager of Performance Marketing to shape non-Google SEM strategy across global markets. You’ll lead AI-enabled optimization, collaborate with Product, Engineering, and Data Science, and drive dashboards and workflows for scalable campaign success.

You’ll apply strong SQL/Excel and Python skills, translate business goals into technical solutions, and mentor teams to elevate SEM capabilities in a dynamic travel tech environment.

Qualifications

• Bachelor's degree in a quantitative, technical, or business discipline or equivalent experience.
• Advanced SQL and Excel skills with experience analyzing large datasets.
• Experience with Python, automation technologies, AI tools, marketing tech platforms, or APIs.
• Strong understanding of SEM strategy, bidding systems, and performance optimization.
• Ability to translate business objectives into practical technical solutions and work across multidisciplinary teams.
• Proficient communication, stakeholder management, project leadership, and mentoring skills.

Responsibilities

• Own the strategic vision and performance of the non-Google SEM portfolio (Bing, Yahoo Japan, Naver).
• Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization.
• Lead AI, automation, and marketing technology initiatives, including dashboards and AI-powered workflows.
• Partner with Product, Engineering, Data Science, and Operations to align roadmaps with business objectives.
• Serve as SME for non-Google search engines and emerging tech, influencing partner roadmaps with Microsoft, Yahoo Japan, and Naver.
• Present strategic recommendations and performance updates to senior leadership, mentor colleagues, and build SEM/analytics capability.

Skills

SQL

Excel

Python

AI tools

Automation

SEM strategy

Education

Bachelor's degree

Tools

APIs

Dashboards

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you’ll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Manager, Performance Marketing

Introduction to the Team

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Make an impact

The Performance Marketing team helps Expedia Group connect travelers with the right travel experiences through data-led, technology-enabled marketing. This role sits at the intersection of search marketing, product strategy, data science, and automation. You will shape the strategy and operating model for Expedia Group’s non-Google search portfolio, combining search expertise, experimentation, automation, and artificial intelligence (AI) to improve efficiency and accelerate growth across global markets.

In this role, you will

• Own the strategic vision and performance of the non-Google Search Engine Marketing (SEM) portfolio, including Bing, Yahoo Japan, and Naver
• Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization
• Lead AI, automation, and marketing technology initiatives, including dashboards, monitoring systems, and AI-powered workflows
• Partner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business objectives with technical implementation
• Serve as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and Naver
• Present strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in SEM, analytics, automation, and AI adoption

Experience and qualifications

• You have a bachelor’s degree in a quantitative, technical, or business discipline; or equivalent related professional experience
• You have advanced SQL and Microsoft Excel skills, with experience analyzing large datasets
• You have experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs
• You have a strong understanding of SEM strategy, experimentation, bidding systems, and performance optimization
• You can translate business objectives into practical technical solutions and work effectively across multidisciplinary teams
• You have proficient communication, stakeholder management, project leadership, and mentoring skills

Preferred qualifications

• You have experience building AI-enabled marketing solutions or internal automation tools
• You have experience operating within complex, global performance marketing organizations
• You have demonstrated the ability to shape product roadmaps and develop long-term strategic plans

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.