Senior Data Analyst - AI-Driven Search Marketing

Tripadvisor; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Tripadvisor is seeking a Sr Data Analyst in Marketing Analytics to own search performance analysis, with strong SQL skills and a passion for AI. You’ll translate SEM/SEO data into actionable insights and partner with channel owners and ML colleagues from day one.

You’ll work independently in a fast-moving ecommerce environment, collaborating with CRM, Display and Affiliate teams to improve traffic and revenue while exploring AI-enabled analytics and experiments.

Qualifications

• Bachelor's degree in an analytical field.
• 3-5 years in an analytical role, ideally in ecommerce.
• Strong SQL skills and comfort with large datasets.
• Basic Python, data visualization tools (Tableau/Looker).
• Experience with statistical testing and experimentation.
• Genuine interest in AI and applying AI tools to analytics.
• Strong communication skills for non-technical stakeholders.

Responsibilities

• Analyze search performance and translate data into actionable insight for the marketing team.
• Ensure accurate measurement of channel performance and surface improvement opportunities.
• Support experimentation and analyze incrementality tests across search channels.
• Track SERP dynamics and monitor impact of algorithm updates on performance.
• Analyze competitive and demand landscape to inform bidding strategies.
• Stay ahead on AI search and turn findings into concrete recommendations.
• Monitor daily trading and flag trends or anomalies early.
• Collaborate with CRM, Display, Affiliate teams and ML colleagues to connect insights to the bigger picture.
• Bring an AI-curious mindset to querying data faster and automating recurring reporting.

Skills

SQL

Data-driven

AI curiosity

Team player

Clear communicator

Independent work

Education

Bachelor's degree in an analytical field

Tools

Python

Tableau

Looker

Job description

Tripadvisor is seeking a Sr Data Analyst in Marketing Analytics to own search performance analysis, with strong SQL skills and a passion for AI. You’ll translate SEM/SEO data into actionable insights and partner with channel owners and ML colleagues from day one.

You’ll work independently in a fast-moving ecommerce environment, collaborating with CRM, Display and Affiliate teams to improve traffic and revenue while exploring AI-enabled analytics and experiments.