Performance Marketing Manager

Expedia Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Expedia Group seeks a Manager, Performance Marketing to shape the non-Google search strategy across Bing, Yahoo Japan, and Naver, building scalable account structures and testing frameworks. You will lead AI, automation, and martech initiatives, and collaborate with product, engineering, data science, and operations to connect business goals with innovative solutions.

You will present performance updates to senior leadership and mentor colleagues, driving SEM excellence across global markets

Qualifications

• You have a bachelor’s degree in a quantitative, technical, or business discipline, or equivalent related professional experience.
• You have advanced SQL and Microsoft Excel skills, with experience analyzing large datasets.
• You have experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs.
• You understand SEM strategy, experimentation, bidding systems, and performance optimization.

Responsibilities

• Own the strategic vision and performance of the non-Google SEM portfolio across multiple search engines.
• Develop scalable account-structure standards, testing frameworks, and decision-making playbooks.
• Lead AI, automation, and marketing technology initiatives with dashboards and workflows.
• Partner with Product, Engineering, Data Science, and Operations to align roadmaps with business goals.

Skills

Advanced SQL

Microsoft Excel

Python

Automation

AI tools

SEM strategy

Experimentation

Bidding systems

Cross-functional collaboration

Education

Bachelor's degree in a quantitative, technical, or business discipline

Tools

APIs

AI platforms

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.Manager, Performance MarketingIntroduction to the TeamWe create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.Make an impactThe Performance Marketing team helps Expedia Group connect travelers with the right travel experiences through data-led, technology-enabled marketing. This role sits at the intersection of search marketing, product strategy, data science, and automation. Y ou will shape the strategy and operating model for Expedia Group’s non-Google search portfolio, combining search expertise , experimentation, automation, and artificial intelligence (AI) to improve efficiency and accelerate growth across global markets.In this role, you willOwn the strategic vision and performance of the non-Google S earch Engine Marketing (SEM) portfolio, including Bing, Yahoo Japan, and NaverDevelop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimizationLead AI , automation, and marketing technology initiatives, including dashboards, monitoring systems, and AI - powered workflowsPartner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business objectives with technical implementationServe as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and NaverPresent strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in SEM , analytics, automation, and AI adoptionExperience and qualificationsYou have a bachelor’s degree in a quantitative, technical, or business discipline; or equivalent related professional experienceYou have advanced SQL and Microsoft Excel skills, with experience analyzing large datasetsYou have experience with Python, automation technologies, AI tools, marketing technology platforms, or A PIsYou have a strong understanding of S EM strategy, experimentation, bidding systems, and performance optimizationYou can translate business objectives into practical technical solutions and work effectively across multidisciplinary teamsYou have proficient communication, stakeholder management, project leadership, and mentoring skillsPreferred qualificationsYou have experience building AI -enabled marketing solutions or internal automation toolsYou have experience operating within complex, global performance marketing organizationsYou have demonstrated the ability to shape product roadmaps and develop long-term strategic plansAccommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .About Expedia GroupExpedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ .Equal OpportunityExpedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.