Global SEM & AI Marketing Lead

PowerToFly; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Expedia Group in London is seeking a Manager, Performance Marketing to own the non-Google SEM portfolio (Bing, Yahoo Japan, and Naver) and shape the strategy and operating model that drives efficiency and growth across global markets.

You will partner with Product, Engineering, Data Science, and Operations to define roadmaps, lead AI, automation, and marketing-technology initiatives, develop scalable testing frameworks, dashboards, and playbooks, and mentor colleagues to raise SEM capability

Qualifications

• Bachelor's degree in a quantitative, technical, or business discipline.
• Advanced SQL and Excel; able to analyze large datasets.
• Experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs.
• Strong SEM strategy, experimentation, bidding systems, and performance optimization.
• Ability to translate business objectives into practical technical solutions.
• Excellent communication, stakeholder management, project leadership, and mentoring.

Responsibilities

• Own the strategic vision and performance of the non-Google SEM portfolio, including Bing, Yahoo Japan, and Naver
• Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization
• Lead AI, automation, and marketing technology initiatives, including dashboards, monitoring systems, and AI-powered workflows
• Partner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business objectives with technical implementation
• Serve as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and Naver
• Present strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in SEM, analytics, automation, and AI adoption

Skills

Advanced SQL

Excel

Python

APIs

Automation

AI tools

MarTech platforms

SEM strategy

Education

Bachelor's degree or equivalent

Tools

MarTech platforms

AI workflows

Data dashboards

Job description

Expedia Group in London is seeking a Manager, Performance Marketing to own the non-Google SEM portfolio (Bing, Yahoo Japan, and Naver) and shape the strategy and operating model that drives efficiency and growth across global markets.

You will partner with Product, Engineering, Data Science, and Operations to define roadmaps, lead AI, automation, and marketing-technology initiatives, develop scalable testing frameworks, dashboards, and playbooks, and mentor colleagues to raise SEM capability