Senior Data Analyst – AI-Driven SEM & Paid Search

TripAdvisor LLC; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Remote-friendly

Flexible schedule

Tuition assistance

Travel perks

Health benefits

Referral rewards

Job summary

Tripadvisor LLC is seeking a Senior Search Analyst to drive data-led analyses for paid search, collaborating with SEM, Data Science and Marketing teams across UK & FIGS markets. You will shape bidding strategies, measure performance, and identify opportunities using AI tools to accelerate insights and impact.

The role emphasizes autonomous decision-making, cross-functional collaboration and timely reporting to leadership, with a flexible remote-friendly setup and on-site options.

Qualifications

• Bachelor's degree in a quantitative field or related area.
• 2+ years in a data analytics role, preferably in digital marketing.
• Ability to translate data into actionable recommendations.
• SQL querying skills and knowledge of database structures.
• Understanding of experimental design and time-series analysis.
• Experience using AI tools in SEM/data workflows.
• Strong communication to influence stakeholders.
• Ability to manage multiple projects with attention to detail.
• Curiosity and willingness to continually learn.

Responsibilities

• Produce analyses to optimize SEM bidding strategies for revenue.
• Improve automated paid marketing systems.
• Plan and run measurement tests to evaluate bidding strategies.
• Apply analytics to measure true ROI of SEM spend.
• Collaborate with Marketing and Data Science/ML teams.
• Report trends, wins, and plans to leadership.
• Leverage AI tools to improve efficiency and insights.
• Stay updated on ad tech and optimization best practices.

Skills

Data analytics

SQL

Statistical methods

AI tools

Communication

Project management

Learning mindset

Education

Bachelor's degree in Business / Maths / Statistics

Job description

Tripadvisor LLC is seeking a Senior Search Analyst to drive data-led analyses for paid search, collaborating with SEM, Data Science and Marketing teams across UK & FIGS markets. You will shape bidding strategies, measure performance, and identify opportunities using AI tools to accelerate insights and impact.

The role emphasizes autonomous decision-making, cross-functional collaboration and timely reporting to leadership, with a flexible remote-friendly setup and on-site options.