AI‑Driven Growth Marketing Manager

SUNNYSTEP PTE. LTD.; High Street; On-site; GBP 55,000 - 75,000; Full time

Job summary

Sunnystep is seeking a Marketing Manager to drive brand growth across digital and offline channels. You will design compelling campaigns, lead a team and implement AI-enabled marketing workflows to improve efficiency and performance.

You’ll manage budgets, measure impact and build reliable marketing processes that scale. A background in consumer brands or footwear and a degree in marketing or related field are preferred.

Qualifications

• 3+ years of marketing experience in consumer brands, retail or footwear.
• Experience delivering campaigns with measurable customer and commercial outcomes.
• Strong understanding of brand development, digital marketing, social media, CRM and omnichannel journeys.

Responsibilities

• Develop and lead integrated marketing plans across digital and offline channels to grow brand awareness and customer acquisition.
• Plan and execute campaigns across paid media, social, email, retail partnerships and events.
• Lead AI-assisted workflows for research, content adaptation and campaign reporting.
• Drive customer growth through CRM journeys, segmentation and personalised campaigns.
• Lead and develop the marketing team and manage agencies to deliver high‑quality results.
• Document workflows and promote responsible AI usage and governance.

Skills

Marketing strategy

Campaign management

AI & automation

Team leadership

Brand development

Customer insights

CRM

Education

Bachelor’s degree in Marketing/Business

Tools

n8n

Make

CRM automation platforms

Python

JavaScript

Job description

Sunnystep is seeking a Marketing Manager to drive brand growth across digital and offline channels. You will design compelling campaigns, lead a team and implement AI-enabled marketing workflows to improve efficiency and performance.

You’ll manage budgets, measure impact and build reliable marketing processes that scale. A background in consumer brands or footwear and a degree in marketing or related field are preferred.