Aftermarket Sales Lead

Ripon Farm Services Ltd; Malton; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Company pension scheme

Day off for your birthday

Vehicle change policy

Life insurance x 3 salary

Tailored career path

Employee uniform

Staff discount on showroom items

Free on-site parking

Health and well-being support line

Employer funded Cash plan

Job summary

Ripon Farm Services Ltd is seeking a strategic leader to drive the Aftermarket Parts & Services business across the UK. The role requires steering sales execution, setting targets, and enabling CSRs and PPSPs through clear direction and performance tracking.

You will work with Parts Operations, Service, Marketing, and technology teams to deliver growth and improve customer outcomes. The ideal candidate will bring extensive experience in sales, parts, and service operations, plus strong

Qualifications

• Minimum 5 years in sales, parts, and service operations within a manufacturer/trailed dealership environment.
• Deep knowledge of agricultural equipment brands preferred (e.g., John Deere).
• Strong leadership, communication, and financial acumen relevant to aftermarket operations.

Responsibilities

• Translate Aftermarket strategy into clear sales priorities and action plans.
• Define growth focus by location, segment, and season for parts and services.
• Drive daily sales activities of CSRs and PPSPs and maintain CRM discipline.
• Monitor performance by location, portfolio, and service line; drive value-based selling.
• Collaborate with Parts Operations, Service, Marketing, and technology teams to boost install base and opportunities.

Skills

Sales leadership

Strategic planning

Communication skills

Team leadership

Data analysis

Tools

CRM systems

ERP

Microsoft Office

DBS

Job description

Ripon Farm Services was established in 1982 to supply agricultural machinery, equipment and support throughout Yorkshire, Teesside, Lincolnshire and Nottinghamshire. Over those 40 years, we've developed a proud reputation within our farming communities for customer service that goes above and beyond.

This role acts as the bridge between Aftermarket strategy and field execution. Drive sustainable growth of the Aftermarket Parts & Services business by steering sales execution, prioritizing actions, and enabling CSRs and PPSPs through clear direction, performance monitoring, and tool adoption. Support Precision Tech renewing activities. Ensure customer satisfaction, profitability, and operational efficiency across all dealership locations.

• Translate Aftermarket strategy into clear sales priorities and action plans.
• Define focus areas for Parts & Service growth by location, segment, and season.
• Align priorities with Group Aftermarket / Parts Managers.
• Set clear global and individual targets.

Sales Execution & Performance Steering:

• Identify growth opportunities in Parts and Service sales and drive corrective actions.
• Coordinate and steer daily sales activities of CSRs and PPSPs.
• Enforce disciplined sales funnel execution through consistent use of CRM, PoPS,
• Highspot, and DBS.
• Reinforce standard sales routines and best practices.
• Monitor performance by location, product / portfolio / service line, sales activity and
• Promote proactive customer approaches and value‑based selling.
• Ensure consistent experience along the Customer Success Journey.
• Act as a commercial point of reference for SA-KA customers.

Financial Performance & Reporting:

• Monitor sales and margin performance using reporting tools.
• Analyse data to identify performance gaps and further growth opportunities.
• Support incentive discipline and elevate deviations when needed.

Cross-functional Collaboration:

• Partner with Parts Operations to align availability, forecast, and order execution.
• Align with Service Managers to anticipate labour demand and secure parts for
• upcoming work and proactively stimulate workshop activity during low workload
• periods.
• Coordinate with Sales / Equipment teams to drive install base and attachment /
• upgrade opportunities.
• Collaborate with Marketing to align campaigns, promotions, and customer targeting.
• Collaborate with MMS (Machine Monitoring Specialists) and the Precision
• Technology team to drive a seamless, high-quality customer success journey, with a strong in- and after-season focus.
  

Leadership & Talent Development:

• Support onboarding, coaching, and continuous development of CSRs and PPSPs.
• Facilitate training sessions focused on proactive selling, tool usage, sales
• Foster a results oriented, collaborative sales culture.
• Own and continuously develop his/her own capabilities and learning path.

Skills & Qualifications:

• Minimum 5 years of experience in sales, parts, and service operations.
• Deep knowledge of John Deere and competitive products.
• Excellent oral and written communication skills.
• Strong leadership and interpersonal skills.
• Solid understanding of financial principles related to Aftermarket operations.
• Proficiency in using digital business tools such as Microsoft Office, DBS, ERP, CRM,
• and related sales systems.
• Ability to analyse internal reports to monitor performance and identify improvement
• and growth opportunities.
• Experience in team training and development.
• Opportunity to work with industry-leading technology and brands.
• Company pension scheme.
• Day off for your birthday.
• Vehicle change policy - if applicable.
• Life insurance x 3 salary.
• Tailored career path.
• Employee uniform.
• Staff discount on showroom items.
• Free on-site parking.
• Health and well-being support line.
• Employer funded Cash plan to support with covering employees’ regular healthcare expenses.