Ads Growth Strategy & Operations Lead (Europe)

TikTok Inc.; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

TikTok is seeking an experienced Product strategy and operations manager to lead go-to-market efforts for ads products across Europe and METAP regions. Based in London, you will drive agency growth, adoption, and incremental revenue by leveraging data-driven insights and cross-functional collaboration with the Sales, Product, and Analytics teams.

The role requires strong media product experience, strategic thinking, and the ability to influence stakeholders in a fast-paced environment.

Qualifications

• Bachelor’s degree or above in a relevant field.
• Experience in media, digital advertising, or related industries in product marketing, strategy, agency, or account management roles.
• Proven ability to drive product adoption and GTM execution across marketing objectives.

Responsibilities

• Shape GTM strategy for TikTok’s ads products in Europe and METAP regions.
• Lead data-driven analyses to identify opportunities and optimize adoption through agencies.
• Collaborate with Agency Sales, Product, and leadership to drive regional growth and playbooks.
• Own end-to-end delivery with cross-functional stakeholders to hit regional goals.

Skills

Strategic thinking

Data-driven

Cross-functional influence

Go-to-market

Media & advertising

Education

BA/BS degree or above

Tools

Tableau

SQL

Excel

Job description

TikTok is seeking an experienced Product strategy and operations manager to lead go-to-market efforts for ads products across Europe and METAP regions. Based in London, you will drive agency growth, adoption, and incremental revenue by leveraging data-driven insights and cross-functional collaboration with the Sales, Product, and Analytics teams.

The role requires strong media product experience, strategic thinking, and the ability to influence stakeholders in a fast-paced environment.