Activation Planning, Account Manager

ZipRecruiter; England; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Activation Planning Manager to lead cross-channel media strategies for high-profile clients. This role involves creating and managing media plans, optimizing campaigns, and providing insights to drive performance. The ideal candidate will possess strong analytical skills and a passion for media planning, ensuring that objectives are met amidst market changes. Join a dynamic team where your contributions will directly impact the success of innovative campaigns across multiple channels.

Qualifications

• Proven experience in cross-channel performance media at a Senior Executive or Manager level.
• Strong analytical skills to identify trends and opportunities.

Responsibilities

• Create cross-channel media plans and forecasts.
• Manage the overall campaign plan and serve as the main client contact.
• Engage with vendors to stay updated on offerings.

Skills

Cross-channel planning

Numeracy and analytical skills

Campaign reporting

Organisational skills

Effective communication

Critical thinking

Project management

Forecasting and budget management

Knowledge of campaign metrics

Spreadsheet proficiency

Job description

Job DescriptionDescription
Position at GroupM Nexus

Activation Planning Manager

About EssenceMediacom

EssenceMediacom, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the WPP Office on Southwark Bridge with some of the best views the city has to offer. We serve a diverse range of clients including Google, ITV, Airbnb, BT/EE, NBCUniversal, among others.

Visit www.essencemediacom.com for more information.

About the team

The Activation Planning Manager is an expert in the paid media landscape and consumer interaction. They architect and steward holistic media plans, owning the creation of plans, cross-channel budget allocation, in-flight optimisation, reporting, and post-campaign analysis. They are the key contact for clients, providing a unified view of campaigns from planning to post-campaign analysis.

Position

The Activation Planning Manager contributes to executing biddable media activities, building cross-channel knowledge and supplier relationships to support testing, analysis, optimisation, and campaign management. They will lead activation efforts related to Mars in EMEA, focusing on leveraging knowledge of biddable channels and reservation-based media buying to achieve expertise across multiple channels.

The role involves creating and managing media plans to maximise awareness and sales growth for Mars, through effective planning, optimisation, and analysis. They will manage day-to-day media plan implementation, ensuring objectives are met amidst market changes, and stay informed on new developments in media marketing.

Responsibilities

1. Create cross-channel media plans and forecasts.
2. Use performance and audience data to support planning recommendations.
3. Determine optimal media mix through ongoing optimisation.
4. Collaborate with activation teams via clear briefs and evaluations.
5. Manage the overall campaign plan and serve as the main client contact.
6. Develop testing plans and supporting materials.
7. Create cross-channel reporting templates and generate insights for optimisation.
8. Review reports, develop insights, and provide recommendations.
9. Engage with vendors to stay updated on offerings.
10. Contribute to internal case studies and best practices.

Required Skills and Knowledge

• Experience in cross-channel planning for performance clients.
• Strong numeracy and analytical skills to identify trends and opportunities.
• Enjoyment and experience in campaign reporting and insights generation.
• Excellent organisational and project management skills.
• Effective communication skills, confident in client interactions.
• Critical thinking and problem-solving abilities.
• Experience managing teams or projects.
• Forecasting and budget management skills.
• Knowledge of campaign metrics and measurement techniques.
• Proficiency in spreadsheets (formulas, pivot tables, etc.).

Experience

Proven experience in cross-channel performance media at a Senior Executive or Manager level.

Additional Notes

This description is not exhaustive; duties may change. We are an equal opportunity employer and value diversity. Applicants must have the right to work in the UK.