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Marketing Manager

Dr Sam's Skincare

Greater London

Hybrid

GBP 40,000 - 70,000

Full time

2 days ago

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Job summary

An exciting opportunity awaits with a dynamic skincare company poised for global expansion. As a Marketing Manager, you will lead innovative marketing strategies that enhance brand visibility and consumer engagement. Collaborating with cross-functional teams, you will develop compelling product marketing toolkits and execute impactful brand activation campaigns. This role is perfect for a creative thinker who thrives in a fast-paced environment and is passionate about the beauty industry. Join a vibrant team that values collaboration and creativity, and help shape the future of skincare with your expertise.

Benefits

Free team lunches 2x a week

Team Socials

Bonus Scheme

Pension

Free Products

Generous Friends & Family Discounts

Opportunities for career development

Dog Friendly Office

Qualifications

5+ years of experience in beauty, skincare, or wellness marketing.
Ability to drive brand awareness and engagement effectively.

Responsibilities

Own GTM planning for new product launches and brand initiatives.
Develop and execute brand activation campaigns aligned with values.

Skills

Brand Marketing

GTM Campaigns

Creative Briefing

Data Analysis

Consumer Engagement

Education

Bachelor's Degree in Marketing or related field

Founded by Dr Sam Bunting, Dr Sam’s is a fast-growing business innovating in the skincare space.

This is a pivotal moment as we scale globally, the sky truly is the limit! We’re an agile group of intelligent, energetic and inspiring people, and we want like-minded driven people to join us at this super exciting time on the brand’s journey!

We are looking for an energetic and proactive Marketing Manager to join our growing team. You will play a crucial role in driving global visibility and appeal of the Dr Sam’s brand with responsibility for building comprehensive and compelling product marketing, consumer engagement and trade marketing strategies and plans.

We are looking for someone who brings passion and confidence to the business with an ability to thrive in a fast-paced environment. Someone that has their finger on the pulse, able to think creatively out-of-the-box to come up with disruptive brand activation thinking.

Reports to the Global Marketing & Sales Director. Manages up to two direct reports, a Marketing Executive and a Marketing Intern. Works collaboratively with the broader Marketing team to lead pulling together 360 marketing plans.

Responsibilities:

Own the GTM planning process for new product launches and brand initiatives, working closely with Product Development, Growth, Marketing & Comms teams.
Develop launch plans that incorporate consumer insights, competitive analysis, and multi-channel execution.
Coordinate cross-functional teams collating their individual plans for execution to pull together strong, aligned GTM plans
Ensure GTM campaigns drive strong consumer engagement and business results.

Product Marketing, Creative Briefing & Messaging

Support development of product positioning and messaging that differentiates Dr Sam’s products in the market and lead development of product marketing toolkits
Work closely with Product Development to ensure consumer insights are integrated into new product innovations and lead preparation of Creative and copy briefing
Collaborate with Education team to create compelling product education materials, including helping drive website copy, packaging, and in-store assets.
Collaborate with the eCommerce teams to optimize product pages, ensuring clear and persuasive storytelling.
Monitor product performance and consumer feedback to inform future innovation and marketing strategies.

Brand Awareness & Activation Tactics

Develop and execute brand activation campaigns that drive awareness and affinity, ensuring alignment with Dr Sam’s brand values and positioning.
Lead brand activation initiatives, including OOH, partnerships pop-up eventing, and experiential marketing.
Measure and report on brand health metrics, using insights to refine strategy.

Trade Marketing

Lead day-to-day interface with Retail marketing partner marketing teams securing maximum exposures and executing inclusion of Dr Sam’s in retailer activities
Build and present retailer marketing strategy and joint plans to maximise opportunities
Develop and execute activation of brand for retail pop-ups, instore events & digital campaigns
Lead team to execute brand inclusion in all retailer promotions and sampling mechanisms

Required Skills:

A passionate brand marketer with at least 5 years of experience in beauty, skincare, or wellness.
A strategic thinker who understands how to drive brand awareness, engagement, and advocacy.
Experienced in building and executing GTM campaigns, brand activations, and product marketing strategies.
Experience in beauty marketing with passion for beauty industry and consumer trends.
Highly creative yet data-driven—able to balance brand storytelling with performance insights.
A proactive self-starter who thrives in a fast-paced, entrepreneurial environment.
Hybrid working in West London (2 days working from home)
Free team lunches 2x a week & Team Socials
Bonus Scheme
Pension
Free Products
Generous Friends & Family Discounts
Opportunities for career development & progression
Dog Friendly Office

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing and Retail Luxury Goods and Jewelry

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