Account Manager - London

The Advocate Group; City Of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading drinks wholesaler is seeking a Regional Account Manager to drive business growth across London. This role involves targeting and acquiring new accounts, managing relationships with bars, pubs, and restaurants, and leveraging deep knowledge of the London market. Ideal candidates should have proven success in wholesale sales, strong negotiation and communication skills, and a robust network of industry contacts. A competitive salary is offered along with additional benefits including a car allowance and bonus.

Benefits

Car Allowance

Travel Expenses

Bonus

Qualifications

• Proven success in on-trade wholesale drinks sales with a strong focus on new business development.
• Deep knowledge of the London on-trade scene and an established network of industry contacts.
• Strong negotiation, communication, and presentation skills.

Responsibilities

• Targeting and acquiring new on-trade accounts across London.
• Building a pipeline through proactive outreach and effective account management.
• Creating compelling sales pitches, leading negotiations, and securing commercial agreements.

Skills

Negotiation skills

Communication skills

Presentation skills

Self-motivation

Strategic mindset

Job description

Regional Account Manager

London

£35,000 - £45,000 + Car Allowance/Travel Expenses + Bonus

A leading specialist drinks wholesaler within the UK on‑trade sector is expanding its presence across London. As part of this growth, there is an opportunity for a talented, well‑connected On‑Trade Account Manager to take on a brand‑new role focused on driving new business with bars, pubs, restaurants and hotels across the region.

This position is ideal for someone who thrives on hunting new opportunities, building strong relationships, and lives and breathes wholesale!

The Role

• Targeting and acquiring new on‑trade accounts across London.
• Building a pipeline through proactive outreach and effective account management.
• Creating compelling sales pitches, leading negotiations and securing commercial agreements.
• Managing revenue, margin and distribution performance for your portfolio.
• Acting as the primary contact for customers, ensuring a smooth onboarding process and consistently high service levels.
• Networking with brand owner field teams, suppliers and key influencers in the on‑trade sector.
• Monitoring market trends and competitor activity, producing regular insight‑led reports.

About You

• Proven success in on‑trade wholesale drinks sales, with a strong focus on new business development.
• Deep knowledge of the London on‑trade scene and an established network of industry contacts.
• Strong negotiation, communication and presentation skills.
• Commercial acumen and a strategic mindset.
• High levels of self‑motivation, independence and resilience.
• Ability to collaborate effectively with internal and external stakeholders.

If this role sounds like the perfect fit for you, I d love to hear from you!