Account Manager

Instinct Resourcing; West Midlands; Hybrid; GBP 30,000 - 42,000; Full time

Job summary

Instinct Resourcing is seeking an Account Manager for a leading UK trade association in the hospitality sector. The role focuses on managing an existing membership portfolio, driving engagement, renewals and retention while actively pursuing upsell opportunities.

You will conduct high-volume outbound calls, work toward sales targets, and use your strong negotiation and communication skills to strengthen member value and reduce churn. Hybrid work is available, with on-site and remote days.

Qualifications

• Strong sales or account management experience.
• Experience managing and developing existing customer relationships.
• Confident conducting high-volume outbound calls.
• Experience working towards sales, revenue or retention targets.
• Strong objection handling, negotiation and influencing skills.
• Experience identifying upselling and cross-selling opportunities.
• Excellent communication and relationship-building skills.
• Strong organisation and ability to manage multiple accounts.
• Resilient, proactive and commercially driven.
• Experience within a membership or trade association environment.
• Knowledge of the hospitality industry.
• Experience using Microsoft Dynamics or similar CRM systems.

Responsibilities

• Manage a portfolio of existing members, building strong relationships and driving engagement.
• Proactively renew memberships and handle objections to improve retention.
• Carry out regular outbound calls and work towards sales/retention targets.
• Identify opportunities to upsell and cross-sell products and services.

Skills

Sales/account management

Customer relationship management

Outbound calling

Sales/retention targets

Objection handling

Upsell & cross-sell

Communication & relationship-building

Account portfolio management

Commercial acumen

Membership/trade association context

Hospitality industry knowledge

CRM systems (Dynamics or similar)

Tools

Microsoft Dynamics

Job description

Location: West Midlands – Hybrid (3 days on-site, 2 days remote)

Full time permanent position

The Role

This is an exciting opportunity to join a leading UK trade association, supporting the retention and development of its established membership community.

As Account Manager, you will manage a portfolio of existing members, building strong relationships, increasing engagement and ensuring members are making the most of their membership benefits. You will take a proactive approach to renewals, handling objections and identifying opportunities to improve retention.

Alongside account management, you will carry out regular outbound calls, work towards sales and retention targets, and identify opportunities to upsell and cross-sell additional products and services.

The Company

You will be working with a leading UK trade association supporting independent businesses across the hospitality sector.

The organisation provides its members with professional support, commercial benefits and industry representation, helping businesses access valuable services and opportunities.

• Strong sales or account management experience
• Experience managing and developing existing customer relationships
• Confident conducting high-volume outbound calls
• Experience working towards sales, revenue or retention targets
• Strong objection handling, negotiation and influencing skills
• Experience identifying upselling and cross-selling opportunities
• Excellent communication and relationship-building skills
• Strong organisation and ability to manage multiple accounts
• Resilient, proactive and commercially driven
• Experience within a membership or trade association environment
• Knowledge of the hospitality industry
• Experience using Microsoft Dynamics or similar CRM systems

This is a great opportunity for a commercially driven Account Manager who enjoys building relationships, achieving targets and playing a key role in improving customer retention.