Membership Account Manager: Retention & Growth (Hybrid)

Instinct Resourcing; West Midlands; Hybrid; GBP 30,000 - 42,000; Full time

Job summary

Instinct Resourcing is seeking an Account Manager for a leading UK trade association in the hospitality sector. The role focuses on managing an existing membership portfolio, driving engagement, renewals and retention while actively pursuing upsell opportunities.

You will conduct high-volume outbound calls, work toward sales targets, and use your strong negotiation and communication skills to strengthen member value and reduce churn. Hybrid work is available, with on-site and remote days.

Qualifications

• Strong sales or account management experience.
• Experience managing and developing existing customer relationships.
• Confident conducting high-volume outbound calls.
• Experience working towards sales, revenue or retention targets.
• Strong objection handling, negotiation and influencing skills.
• Experience identifying upselling and cross-selling opportunities.
• Excellent communication and relationship-building skills.
• Strong organisation and ability to manage multiple accounts.
• Resilient, proactive and commercially driven.
• Experience within a membership or trade association environment.
• Knowledge of the hospitality industry.
• Experience using Microsoft Dynamics or similar CRM systems.

Responsibilities

• Manage a portfolio of existing members, building strong relationships and driving engagement.
• Proactively renew memberships and handle objections to improve retention.
• Carry out regular outbound calls and work towards sales/retention targets.
• Identify opportunities to upsell and cross-sell products and services.

Skills

Sales/account management

Customer relationship management

Outbound calling

Sales/retention targets

Objection handling

Upsell & cross-sell

Communication & relationship-building

Account portfolio management

Commercial acumen

Membership/trade association context

Hospitality industry knowledge

CRM systems (Dynamics or similar)

Tools

Microsoft Dynamics

Job description

Instinct Resourcing is seeking an Account Manager for a leading UK trade association in the hospitality sector. The role focuses on managing an existing membership portfolio, driving engagement, renewals and retention while actively pursuing upsell opportunities.

You will conduct high-volume outbound calls, work toward sales targets, and use your strong negotiation and communication skills to strengthen member value and reduce churn. Hybrid work is available, with on-site and remote days.