Account Executive - SaaS (6DB6625)

Referment; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Referment is expanding and seeks an Account Executive to grow a diverse charity and public-sector customer base in the UK. The role covers the full sales cycle from outreach to close, with a highly consultative approach focused on understanding customer objectives and delivering value.

Ideal candidates will have a proven B2B sales track record, experience owning opportunities, and strong relationship-building skills.

Qualifications

• Proven track record of B2B sales success.
• Experience generating own opportunities, not just inbound leads.
• Confidence with cold calling and outbound prospecting.
• Experience managing a sales process from initial conversation to close.
• Excellent relationship-building and communication skills.
• Consultative approach; ability to ask good questions and listen before pitching.
• Comfort building relationships in person at conferences/events.
• Proactive mindset with self-driven initiatives.

Responsibilities

• Developing new customer relationships across charities, foundations and public-sector organisations.
• Owning the complete sales cycle from prospecting through to signed contract.
• Generating opportunities through thoughtful, targeted outbound activity.
• Cold calling prospective customers and securing meetings.
• Building relationships with existing customers to generate referrals and introductions.
• Attending conferences, events and other industry gatherings.
• Running events and other creative business-development initiatives.
• Understanding prospective customers' objectives and challenges.
• Delivering consultative conversations that demonstrate how the technology can help.
• Building and managing your own pipeline.
• Contributing ideas to improve sales approach as the company grows.

Skills

B2B sales

Cold calling

Relationship building

Consultative selling

Pipeline management

Job description

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors.

They're looking for an Account Executive to grow their customer base by building relationships with charities, foundations, local authorities and other organisations delivering essential services.

This is a full-cycle sales role covering everything from initial outreach and relationship building through to closing new customers. The approach is highly consultative, with an emphasis on understanding what organisations are trying to achieve rather than delivering a generic sales pitch.

The Role

You’ll Be Responsible For

• Developing new customer relationships across charities, foundations and public-sector organisations.
• Owning the complete sales cycle from prospecting through to signed contract.
• Generating opportunities through thoughtful, targeted outbound activity.
• Cold calling prospective customers and securing meetings.
• Building relationships with existing customers to generate referrals and introductions.
• Attending conferences, events and other industry gatherings to develop new relationships.
• Running events and other creative business-development initiatives.
• Understanding prospective customers' objectives and challenges.
• Delivering consultative conversations that clearly demonstrate how the company's technology can help.
• Building and managing your own pipeline.
• Contributing ideas around how the company can improve its sales approach as it continues to grow.

What We’re Looking For

You’ll Ideally Have

• A proven track record of B2B sales success, with clear evidence of personally owned results.
• Experience generating your own opportunities rather than relying entirely on inbound leads.
• Confidence with cold calling and outbound prospecting.
• Experience managing a sales process from initial conversation through to close.
• Excellent relationship-building and communication skills.
• A genuinely consultative approach to sales, with the ability to ask good questions and listen before pitching.
• The confidence to build relationships in person at conferences and events.
• A proactive mindset and examples of initiatives you've created and driven yourself.

Experience selling B2B software or technology would be particularly relevant.

Previous exposure to charities, foundations, local government, healthcare or other mission-driven organisations would be useful but isn't essential.

The role would suit a successful Account Executive, Business Development Manager or Partnerships Executive looking for a more relationship-led sales environment where the product has a clear social impact.

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