Account Director - SEO

GroupM; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company as an SEO Account Director, where you will lead innovative SEO strategies to drive client growth and performance. Collaborate with a talented team and fantastic clients, ensuring best practices across all activities in a dynamic environment. Benefit from outstanding personal development opportunities, access to advanced tools, and a culture that promotes diversity and inclusion. This role offers a chance to make a significant impact while working in a supportive and collaborative atmosphere, perfect for those passionate about SEO and team leadership.

Benefits

Personal development opportunities

Access to online learning

Collaboration with digital specialists

Diversity and inclusion initiatives

Qualifications

• Excellent knowledge of SEO and technical SEO.
• Strong interpersonal skills for communication and mentorship.
• Ability to manage workloads and prioritize effectively.

Responsibilities

• Drive SEO strategy and oversee client SEO campaigns.
• Manage and develop team members while supporting their roles.
• Ensure clients are informed about performance and manage budgets.

Skills

SEO

Technical SEO

On-page Optimization

Link Building/Analysis

Interpersonal Skills

Problem-solving Skills

Job description

SEO Account Director

If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [e-mail]

At EssenceMediacom, we want to eradicate inequity. We don't tolerate it, and when we see it, we act. We attract, support, and develop our talent without bias and strive to foster the empathy, creativity, and diversity of thought needed to drive meaningful change for our people, our clients, our industry, and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalized groups including women, people of colour, and people with a disability are more likely to discount themselves for a role if they don't feel they meet every requirement or understand the reasonable adjustments that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

Overview of role

As a SEO Account Director, you will:

1. Drive the SEO Strategy, delivering performance and growth for our clients.
2. Oversee the delivery of client SEO campaigns to ensure best practice, innovation, and excellence across all activities – including strategy, planning, implementation, and reporting.
3. Review key client-facing documentation, reports, and presentations before they are sent to clients.
4. Produce strategic and insightful analysis to define long-term organic strategies for our clients, capitalizing on emerging technologies, trends, and innovations to give us a competitive edge.
5. Use your SEO experience to support team members within their roles.
6. Manage and develop team members, delegating tasks accordingly.
7. Act as a mentor to team members, ensuring training needs are identified and met.
8. Stay updated with industry changes and lead knowledge-sharing sessions within your team.

Reporting of the role

You will report to the SEO Director.

3 best things about the job

• Working with an amazing team and fantastic clients who want to succeed in Search.
• Outstanding personal development and learning opportunities within Essence MediaCom, including access to GroupM tools, online learning, events, and guest speakers.
• Close collaboration with digital and media specialists to elevate your experience and performance.

Responsibilities of the role

Business:

• Ensure clients and the team are informed about the performance of strategies and tactics.
• Manage client budgets and ensure timely financial activities.
• Provide optimal solutions for clients within their requirements and budgets.
• Collaborate with client service teams to devise SEO strategies reviewed quarterly.
• Support new business efforts through RFP responses and meetings.
• Celebrate successes and develop case studies and award entries.

People:

• Manage a team of SEO Account Managers and Executives, ensuring manageable workloads.
• Monitor and assist in workload prioritization.
• Develop team members' skills through training, mentoring, and self-learning.
• Ensure staff are aware of their responsibilities and roles.
• Manage campaign delivery within a defined framework.

What you will need

• Excellent knowledge of SEO, including technical SEO, on-page optimization, and link building/analysis.
• Strong interpersonal skills for communication and mentorship.
• Ability to brief other teams effectively, such as content, Digital PR, and CRO.
• Attention to detail and diligence in meeting deadlines.
• High motivation and ability to deliver work to a high standard.
• Ability to manage workload and prioritize based on client demands.
• Proactive problem-solving skills.
• Commercial understanding for scope of work and client briefs.

About Essence MediaCom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in diversity, equity, inclusion, and sustainability.

Our people are at the heart of this work because their ideas enable us to decode the intersections of people, content, and technology. Our success is driven by our diverse and talented team. EssenceMediacom is a place for career growth, expanding horizons, and fostering an inclusive culture that supports diversity and creates opportunities for all. This collective culture is our “new power,” where ideas are exchanged freely and collaboration is encouraged in a hyperconnected world.

(Please note this is a UK-based role and requires individuals to have the right to work in this location)