Account Based Marketing Executive

VEOLI; Cannock; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

25 days annual leave

Company pension scheme

Discounts on groceries and retailers

Health & wellbeing resources

Volunteer day

Training and development opportunities

Job summary

Veolia is seeking an Account Based Marketing Market Research Executive to support the ABM Manager and deliver targeted marketing insights. You will conduct in-depth account research, stakeholder mapping and persona development to ensure campaigns resonate with key decision makers across high-value accounts.

You will contribute to multi-channel ABM campaigns, work with the marketing tech stack, and collaborate across teams to align messaging and delivery.

Qualifications

• Marketing experience in a B2B environment is essential.
• Proven track record of cross-functional working is essential.
• Integrated marketing experience is essential.
• Market Research and market intelligence/competitive analysis are essential.
• Strong research methodology and insights-driven generation are essential.
• Stakeholder mapping is essential.

Responsibilities

• Support the ABM Manager in delivering the ABM strategy.
• Conduct comprehensive research of high-value target accounts, stakeholders, competition and offerings to ensure messaging resonates with decision makers.
• Develop in-depth insights reports for key accounts including stakeholder mapping and persona development.
• Prepare research recommendations and strategic insights for campaign development.
• Collaborate with communications to use media resonance and social listening tools to gather ABM insights.
• Assist in executing multi-channel ABM campaigns across the Marketing tech stack.
• Collaborate with cross-functional teams to align messaging, content and delivery channels; manage project deadlines.

Skills

Marketing experience

B2B marketing

Cross-functional work

Integrated marketing

Market Research

Market intelligence

Competitive analysis

Research methodology

Stakeholder mapping

Project management

Account management

Salesforce

Marketing Cloud

Brand marketing

Job description

Ready to find the right role for you?Account Based Marketing Market Research ExecutiveSalary: £30,000 dependant on experience plus bonus and other Veolia benefitsHours: 40 hours per weekLocation:Hybrid working in our Cannock officeWhen you see the world as we do, you see the chance to help the world take better care of its resources and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.We know that everyone here at Veolia can help us work alongside our communities, look after the environment and contribute to our inclusive culture.What we can offer you:25 days of annual leaveAccess to our company pension schemeDiscounts on everything from groceries to well known retailersAccess to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need toOne paid days leave every year to volunteer and support your communityOngoing training and development opportunities, allowing you to reach your full potentialStream - Employee financial wellbeing support: early access to your earned pay, savings, budgeting, financial coaching & rewards.Key responsibilities: Accountable for supporting the ABM Manager in the delivery of the ABM strategy.Conduct comprehensive research of high-value target accounts, key stakeholders, competition and the offering to ensure communication resonates with the right decision makers.Develop in-depth insights reports for key accounts including comprehensive stakeholder mapping and individual persona development.Prepare research recommendations and strategic insights for campaign development.Work with the communications to utilise media resonance and social listening tools to gather insights for ABM campaigns.Support in the execution of multi-channel ABM campaigns across current marketing automation software. Utilising full Marketing tech stack.Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives. Ensuring the alignment of messaging, content and delivery channels, as well as managing expectations of projects and working to a deadline to support the team and wider business.Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.Ensuring all Marketing generated data is managed legally and appropriatelyOwnership of personal development plan to self-develop in marketing and professional skills, ensuring you are keeping on top of your specialism and up-to-date on prospect news and new trends in the marketing industry.Responsible for establishing relationships across the business units that ABM directly links intoResponsible for becoming a key point of contact for wider stakeholders outside of senior leadership teamsResponsible for developing progressive rapport with designated business development leadsResponsible for keeping on top of sector trends and developing relationships with customers when marketing opportunities ariseResponsible for GDPR managed data to utilise in campaignsWhat we're looking for;Marketing experience, preferably in a B2B environment - essentialProven track record of cross-functional working - essentialIntegrated marketing - essentialMarket Research - essentialMarket intelligence and competitive analysis - essentialResearch methodology and insights driven generation - essentialStakeholder mapping - essentialProject management - desirableAccount management - desirableSalesforce & Marketing Cloud experience - desirableBrand marketing - desirableWhat’s next?Apply today, so we can make a difference for generations to come.We're proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we're also transforming what it means to have a rewarding, purposeful career.We're dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.