Hybrid ABM-Driven Demand Gen Lead

Aptitude Software; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

ShareSave scheme

Private healthcare

Pension Scheme

Company Funded Health Cashplan

Employee Assistance Programme

Flexible / hybrid working options

Bike 2 Work Scheme

Employee Referral Bonus

Job summary

Aptitude Software's flagship Fynapse platform is expanding, and this Demand Generation Lead role sits at the center, shaping ABM and high-impact campaigns to accelerate pipeline.

Based in London with hybrid options, you will design integrated programs across digital, events, content, and partners, partnering with Sales to convert leads and drive growth. The position offers a competitive salary, commission, and comprehensive benefits, with travel to support enterprise accounts.

Qualifications

• 3–5 years’ experience in demand generation and acquisition marketing with demonstrable results.
• Proven track record managing cross-channel campaigns delivering measurable pipeline growth.
• Hands-on expertise with MAPs (HubSpot, Marketo, Pardot) and CRM (Salesforce).
• Strong analytical skills with reporting, dashboards, and attribution models.
• Ability to balance attention to detail with big-picture process thinking.
• Collaborative, problem-solving mindset.

Responsibilities

• Design and execute integrated campaigns across digital, events, content and partners to engage ICPs and drive opportunities.
• Develop and own our ABM strategy, tailoring programs to verticals and priority accounts.
• Proactively manage and optimize pipeline health by driving progression across funnel stages with Sales.
• Pilot and scale demand generation tactics using AI, data, experimentation and newer channels.
• Drive content marketing strategy and execution to build a strong digital footprint for brand and lead generation.
• Align with Sales to ensure demand generation delivers convertible leads and reduces friction.
• Build credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner.

Skills

Demand generation

Cross-channel campaigns

MAPs & CRM usage

Analytics & reporting

Attention to detail & big-picture

Collaboration

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Aptitude Software's flagship Fynapse platform is expanding, and this Demand Generation Lead role sits at the center, shaping ABM and high-impact campaigns to accelerate pipeline.

Based in London with hybrid options, you will design integrated programs across digital, events, content, and partners, partnering with Sales to convert leads and drive growth. The position offers a competitive salary, commission, and comprehensive benefits, with travel to support enterprise accounts.