Senior Paid Social Growth Lead (Remote • Unlimited PTO)

Ruby Labs Ltd; Saint-Ouen-l'Aumône; Remote; EUR 142,000 - 205,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor

Job summary

Ruby Labs is seeking a senior, hands-on media buyer responsible for end-to-end paid social acquisition across networks, including planning, launch, optimization, and scaling. You will manage large budgets, optimize for real revenue metrics, and work with AI-driven automation to accelerate testing and reporting.

The role emphasizes profitable scale in the US, strong adherence to platform policies, and proactive account health management while delivering measurable CPA/ROAS results and actionable

Qualifications

• 5+ years of hands-on paid social / user acquisition experience.
• Large-scale acquisitions in the US market experience.
• Proven experience in policy-sensitive niches while scaling accounts.
• Strong hands-on Meta Ads experience scaling accounts profitably.
• Hands-on AppLovin experience, scaling it as an acquisition channel.
• Direct ownership of large budgets, ideally $1M+/month.
• Strong understanding of unit economics: LTV, ROAS, payback windows, cohorts.

Responsibilities

• Own end-to-end acquisition across paid social networks: planning, launch, optimization, scaling, reporting and documentation.
• Scale spend profitably in the US market while meeting payback, ROAS and CPA targets.
• Build and optimize account structure, conversion events, and budget allocation across networks.
• Decide budget allocation and identify new scaling levers: audiences, formats, placements, campaigns and channels.
• Lead structured creative testing with clear hypotheses and kill/scale rules.
• Maintain signal quality: conversion events, event value, optimization, attribution.
• Operate in policy-sensitive niches, manage ad approvals and restrictions, and implement prevention-first processes.
• Protect account health: backups, recovery plans, and escalation with reps.

Skills

Paid social

US market

Policy compliance

Creative testing

Budget ownership

LTV/ROAS

Automation/Claude

High-budget management

Tools

AppLovin Ads/AXON

Meta Ads

Job description

Ruby Labs is seeking a senior, hands-on media buyer responsible for end-to-end paid social acquisition across networks, including planning, launch, optimization, and scaling. You will manage large budgets, optimize for real revenue metrics, and work with AI-driven automation to accelerate testing and reporting.

The role emphasizes profitable scale in the US, strong adherence to platform policies, and proactive account health management while delivering measurable CPA/ROAS results and actionable