Senior Paid Media Lead: Multi-Channel Growth

BYD EUROPE; Courbevoie; On-site; EUR 70,000 - 100,000; Full time

Job summary

BYD France is seeking a Senior Paid Media Specialist to lead planning, execution, optimization and reporting of paid media campaigns across Google Ads, Meta Ads, TikTok, LinkedIn and DSPs. This role focuses on driving traffic, leads and brand growth through data-driven strategies.

The ideal candidate has 8+ years in paid media, strong analytics, and experience across ecommerce or tech sectors, with a hands-on approach to optimization and collaboration with marketing and product teams.

Qualifications

• 8+ years of hands-on paid media/performance marketing experience.
• Experience in e-commerce, automotive, tech, or fast-moving consumer industries is a plus.
• Strong command of Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager and DSP tools.
• Strong understanding of conversion tracking, pixels, attribution models, and tagging (e.g., GTM).
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

• Paid Media Strategy & Execution: Develop and execute multi-channel paid media strategies aligned with brand and business objectives.
• Performance Analysis & Reporting: Monitor performance daily and prepare weekly/monthly/quarterly reports with insights.
• Budget Management: Forecast media spend and allocate budgets efficiently across channels.
• Collaboration & Stakeholder Management: Work with content, creative, CRM, product, and local market teams.
• Innovation & Market Insights: Stay updated on industry trends and test new channels.

Skills

Paid media

Performance marketing

Analytics

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

DSP tools

Job description

BYD France is seeking a Senior Paid Media Specialist to lead planning, execution, optimization and reporting of paid media campaigns across Google Ads, Meta Ads, TikTok, LinkedIn and DSPs. This role focuses on driving traffic, leads and brand growth through data-driven strategies.

The ideal candidate has 8+ years in paid media, strong analytics, and experience across ecommerce or tech sectors, with a hands-on approach to optimization and collaboration with marketing and product teams.