Senior Mobile Growth & Monetization Lead

Ruby Labs Ltd; Normandie; A distancia; EUR 90.000 - 120.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor AGRE

Descripción de la vacante

Ruby Labs Ltd is seeking a Senior Mobile Growth Manager to own monetization and retention for our AI LLM chat mobile app on iOS and Android. You will drive ARPU, optimize the onboarding, retention, and renewal funnel, and lead experiments within Apple and Google subscription constraints.

You will test pricing, manage the paywall, and build win-back loops while ensuring a seamless cross-platform subscriber experience. Remote-friendly role with AI-driven prototyping using Claude.

Formación

• 5+ years in mobile growth, product growth or lifecycle roles on subscription apps.
• Proven ARPU, conversion or retention gains on iOS and Android.
• Strong understanding of subscription economics: trials, intro offers, renewals, LTV.
• Hands-on paywall and pricing experimentation (RevenueCat, Superwall or similar).
• Hands-on with Mixpanel or an equivalent: funnels, cohorts, custom boards.
• Experience with StoreKit and Google Play Billing mechanics: grace periods, billing retries, refunds, cancellation flows.
• Experience with MMPs (AppsFlyer, Adjust, Singular or similar) and with ATT / SKAdNetwork-era measurement.
• Experience with push and in-app messaging tools and with building retention mechanics.
• Working knowledge of ASO and store listing conversion.
• Strong experiment discipline: hypotheses, sample sizing, readouts and clean decisions.
• Daily use of Claude or other AI tools for prototyping, analysis and writing.
• Ownership mentality: you run the funnel with minimal supervision and take responsibility for outcomes.

Responsabilidades

• Own mobile growth end to end: from store page to paid conversion and renewal, across strategy, experimentation, launch, reporting and documentation.
• Deliver a quarterly ARPU target on mobile (set against a measured baseline), through conversion, retention and perceived product value.
• Own the paywall and pricing: offerings, packaging, trial and intro-offer structure, price tests by geo, and placement. Run them through RevenueCat or an equivalent.
• Own onboarding and activation: shorten the path to the first moment of value and fix drop-offs in the first session and first week.
• Build retention and win-back loops: push, in-app messaging, cancellation-save flows and involuntary-churn recovery (billing retries, grace periods).
• Own store conversion: ASO, listing and screenshot tests, ratings and review prompts on the App Store and Google Play.
• Keep web and app aligned: manage the web-to-app handoff and make sure subscribers get a consistent experience and entitlement across both.
• Manage signal quality: subscription and in-app events, attribution and MMP data, and measurement under iOS privacy rules (ATT / SKAdNetwork).
• Run a structured experiment process: own the mobile backlog, with a clear hypothesis, target metric and kill/scale rule for every test. Run the A/B tests end to end.
• Review sessions daily: find friction, drop-offs and behavioural patterns, and turn them into backlog items.
• Build the reporting: Mixpanel dashboards and a weekly report on mobile ARPU, trial conversion, ROI D7 on matured cohorts, 1-hour cancellation and retention.
• Own policy compliance: keep paywalls, subscription disclosure, refunds and store listings within Apple and Google rules, with prevention-first checks before launch.
• Prototype with AI: use Claude and automation for prototypes, analysis and reporting, and ship the ones that work.
• Diagnose drops and spikes quickly and act on them.
• Document tests, learnings and playbooks.

Conocimientos

Mobile growth

ARPU gains

Subscription economics

Pricing experimentation

Mixpanel

StoreKit/Play Billing

MMPs

Push/in-app messaging

ASO

Experiment discipline

AI tooling

Ownership

Herramientas

RevenueCat

Superwall

Mixpanel

AppsFlyer

Adjust

Descripción del empleo

Ruby Labs Ltd is seeking a Senior Mobile Growth Manager to own monetization and retention for our AI LLM chat mobile app on iOS and Android. You will drive ARPU, optimize the onboarding, retention, and renewal funnel, and lead experiments within Apple and Google subscription constraints.

You will test pricing, manage the paywall, and build win-back loops while ensuring a seamless cross-platform subscriber experience. Remote-friendly role with AI-driven prototyping using Claude.