Senior Marketing & Communications Leader

The Wellbeing Project; Paris; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

The Wellbeing Project in Paris is seeking a Marketing & Storytelling Senior Manager to lead strategy, campaigns, and audience-focused communications across channels, reporting to the Marketing & Communications Director. You will drive brand narrative, content production, and digital marketing initiatives, coordinating with internal teams and external partners to deliver high-impact outcomes.

The role requires strong storytelling, data-driven optimization, and experience with HubSpot CRM.

Qualifications

• 6–8 years of experience in marketing and communications with storytelling and digital marketing.
• Proven experience executing integrated marketing campaigns (content, digital, events, partnerships).
• Strong storytelling and content development skills with attention to brand voice and narrative.
• Hands-on experience with digital marketing tools (email platforms, CMS, social media, analytics tools).
• Excellent written and verbal communication skills in English.
• Able to balance strategic thinking with execution and delivery.
• Strong project management and organizational skills; able to manage multiple priorities.

Responsabilités

• Translate global strategy into actionable plans and campaigns.
• Lead integrated marketing initiatives across digital and offline channels.
• Coordinate timelines and stakeholders for high-quality execution.
• Develop brand narrative and ensure consistent messaging.
• Oversee content production with partners and internal teams.
• Optimize digital presence: website, email, social channels.
• Design newsletter strategy and audience journeys.
• Collaborate with agencies to implement campaigns and monitor performance.
• Monitor KPIs and provide insights for optimization.
• Support events, PR, and partnerships aligned with goals.
• Collaborate cross-functionally to align communications.
• Bridge audience research and marketing execution with data-driven decisions.

Connaissances

Storytelling

Content development

Digital marketing

Project management

Cross-functional collaboration

English communication

Data-driven decisions

Outils

HubSpot

CMS

Analytics tools

Description du poste

The Wellbeing Project in Paris is seeking a Marketing & Storytelling Senior Manager to lead strategy, campaigns, and audience-focused communications across channels, reporting to the Marketing & Communications Director. You will drive brand narrative, content production, and digital marketing initiatives, coordinating with internal teams and external partners to deliver high-impact outcomes.

The role requires strong storytelling, data-driven optimization, and experience with HubSpot CRM.