Digital & Website Manager

Source One Technical Solutions; Paris; Sur place; EUR 45 000 - 55 000; Plein temps

Résumé du poste

Source One Technical Solutions in Paris seeks a Manager for Digital & Website to lead the development, execution, and effectiveness of the brand's digital marketing activities, including the website, paid media, and SEO, with a focus on customer acquisition and conversion.

Reporting to the AVP of Marketing, you will drive analytics, segmentation, website optimization, and cross-functional collaboration with Sales, Operations, and external partners.

Qualifications

• Bachelor's degree in marketing, business, or equivalent experience.
• 4+ years in omnichannel environments and digital marketing campaigns.
• 2+ years of project management experience.
• Fluent in French and English; strong communication and teamwork.
• Able to operate in a fast-paced, dynamic environment.
• Knowledge of marketing software systems related to website management and measurement.

Responsabilités

• Support development and implementation of the Paris launch and long-term marketing strategy to drive awareness, traffic, and conversion.
• Leverage analytics and customer insights to define segmentation strategies.
• Support website optimization, landing pages, and customer journeys to improve campaign efficiency.
• Collaborate with cross-functional teams and external vendors on emerging technologies and channels.
• Gather consumer insights and competitive analysis to identify opportunities and improve digital experiences.
• Coordinate with media agencies to drive accountability for digital marketing results and cost savings.
• Serve as in-house support for digital products and identify market opportunities globally.

Connaissances

Omnichannel marketing

Digital marketing

Project management

Data analytics

Cross-functional collaboration

French & English fluency

Formation

Bachelor's degree in marketing or related field

Outils

DAM systems

Marketing automation

Description du poste

Compensation: €50,000 base salary plus an 8% annual bonus

Must be fluent in both French and English

Job Description

Seeking a Manager for Digital & Website. This role reports to the Associate Vice President of Marketing and will support the development, execution, and effectiveness of the brand's digital marketing activities, including media and the website, with a key focus on customer acquisition and conversion. Data-driven, with a deep understanding of media, CRM, and statistical analysis, this person will translate brand marketing and communication strategies into actions and investments that drive cross-functional priorities and activities.

The ideal candidate will execute marketing and media strategies and tactics that efficiently and effectively target audiences to drive awareness and ticket sales for this new destination. Responsibilities include managing the digital presence through website design and functionality, supporting the Associate Vice President in executing paid media, search engine optimization, digital display network, and all digital partnerships, while working closely with the Ticketing, Sales, and Operations departments.

Key Responsibilities

• Support the development and implementation of Company Paris' launch and long-term marketing strategy to drive awareness, traffic, and conversion based on brand, customer, channel, and campaign strategies.
• Leverage analytics and customer insights to define best-in-class frameworks and segmentation strategies.
• Support the development of website optimization, landing page experiences, and customer journeys to drive improved campaign efficiencies.
• Collaborate with cross-functional teams and external vendors to stay abreast of emerging technologies and channels.
• Help gather consumer insights and competitive analysis to help identify sales and marketing opportunities and ways to improve consumer digital experiences.
• Work closely with media agencies to drive accountability for digital marketing results, transparency into data/targeting/optimization, testing new capabilities, and cost savings.
• Serve as the in-house support for digital products and identify business/ market opportunities globally.

Requirements

• Bachelor's degree in marketing, business, or equivalent experience.
• 4+ years of relevant professional experience in omnichannel environments (social, email, owned, paid) and digital marketing campaigns.
• 2+ years of project management experience.
• Highly motivated, self-starter, able to operate well under ambiguity.
• Collaborative teammate with strong communication and critical thinking skills.
• Demonstrated ability to thrive in a fast-paced, dynamic environment.
• Strong knowledge of relevant software systems, including those related to website management, DAM, marketing performance measurement, and other marketing automation platforms.
• Must be fluent in both French and English.