Senior Marketing Analyst | Data-Driven Growth in Paris

EGYM; Paris; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work policy (2 office days/week

25 days paid leave + RTT

Swile meal card €9.50/day

Transport allowance Navigo 50%

Health insurance (Mutuelle)

Mentoring and cross-location growth

Job summary

EGYM is seeking a Senior Marketing Analyst in Paris to bridge marketing, operations and data. You will own marketing data, build automated dashboards, and guide strategic business decisions across Brand & Comms, Demand Gen, Sales, RevOps, and SalesOps.

You will forecast pipeline, analyze funnel stages, and drive data-driven optimization with GTM tracking and CRM integration. You will collaborate with cross-functional teams to improve conversion, accelerate MQL-to-SQL handoffs, and deliver

Qualifications

• 4–5 years of experience in a similar analytical role (Marketing Analyst, Growth Ops, Sales/RevOps)
• Bachelor's degree in Business, Data Analytics, Marketing, or related field
• Strong Salesforce data modeling and dashboard creation with automation focus
• Able to translate data into clear narratives and present to stakeholders
• Business fluent English; German and/or French a plus

Responsibilities

• Funnel conversion analysis across marketing-to-revenue funnel and surface drop-off points
• Lead lifecycle and velocity tracking from MQL to closed-won
• Channel and content conversion insights linking performance to campaigns and assets
• Segment and cohort analysis by persona, region, company size, and deal value
• Funnel forecasting and friction diagnostics using website and CRM data
• Design and manage GTM tracking, events, pixels for end-to-end visibility
• Lead marketing attribution design and rollout for budget decisions

Skills

Salesforce

Data modeling

Dashboard creation

Automation

Communication

Presentation skills

Strategic thinking

English (business fluent)

German/French a plus

Education

Bachelor's degree in Business, Data Analytics, Marketing, or related field

Tools

GTM

Job description

EGYM is seeking a Senior Marketing Analyst in Paris to bridge marketing, operations and data. You will own marketing data, build automated dashboards, and guide strategic business decisions across Brand & Comms, Demand Gen, Sales, RevOps, and SalesOps.

You will forecast pipeline, analyze funnel stages, and drive data-driven optimization with GTM tracking and CRM integration. You will collaborate with cross-functional teams to improve conversion, accelerate MQL-to-SQL handoffs, and deliver