Senior Product Marketing Manager

Business At Work; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Jus Mundi seeks a Senior Product Marketing Manager to define how our AI legal platform is positioned and messaged, bridging product, sales and marketing to drive market adoption worldwide.

You will own ICPs, buyer personas, value propositions, and go-to-market execution, coordinating with Product, Revenue and Growth teams to ensure consistent messaging across channels and materials.

Qualifications

• 7+ years in Product Marketing, Go-to-Market, or related roles in B2B SaaS, AI, data, or tech.
• Experience defining ICPs, buyer personas, and segmentation across multiple international markets.
• Proven ability to craft differentiated value propositions and positioning for complex products.
• Experience leading product and feature launches with Product and Revenue teams.
• Strong copywriting to produce website copy and sales materials.
• Ability to influence senior stakeholders and align cross-functional teams.
• Understanding of how packaging affects pipeline, adoption, revenue.
• Experience adapting GTM strategies across international markets.
• Native or near-native English; French not required.

Responsabilités

• Define ICPs, buyer personas, and segmentation with Sales and Product.
• Develop value propositions and messaging frameworks with leadership.
• Own product messaging and positioning across buyer groups and use cases.
• Lead product launches and go-to-market execution with cross-functional teams.
• Own website copy and landing pages reflecting positioning strategy.
• Develop sales enablement materials including decks and battle cards.
• Monitor competitive landscape and translate insights to teams.
• Influence packaging and pricing strategy with Leadership, Product, and Sales.
• Support market expansion with market research and positioning recommendations.
• Co-own webinar content with Content team.
• Ensure consistency of product messaging across growth campaigns.

Connaissances

ICP definition

Buyer personas

Segmentation

Value propositions

Product messaging

Go-to-market

Product launches

Copywriting

Stakeholder management

Description du poste

About the Role

Jus Mundi is looking for a strategic and customer-obsessed Senior Product Marketing Manager to define how our platform is positioned, messaged, and brought to market. As our Senior PMM, you\'ll play a key role in building the foundations of Jus Mundi\'s go-to-market strategy and ensuring that every piece of customer-facing content, from website copy to sales decks, reflects a sharp, differentiated, and consistent message. This is your chance to work at the intersection of product, sales, and marketing, shaping how a category-defining AI legal platform is understood and adopted by customers across the globe.

The Team

You\'ll be part of our Marketing team, working at the strategic heart of the organization. Our team is known for its ambition, international mindset, and collaborative culture, and you\'ll work in close partnership with Product, Sales, Growth, and Content to ensure Jus Mundi\'s commercial strategy is grounded in deep customer understanding and sharp positioning. You\'ll act as the internal voice of the customer and the market, contributing to decisions across the entire organization.

Your mission at Jus Mundi

In this role, you will: Own ICP definition and segmentation, defining and continuously refining Ideal Customer Profiles, buyer personas, and customer segmentation frameworks in collaboration with Sales and Product. Build and own Jus Mundi\'s value propositions, translating complex product capabilities into clear, differentiated messages for each segment and market, in collaboration with Leadership. Own product messaging and positioning, developing messaging frameworks that clearly articulate Jus Mundi\'s unique value across buyer groups and use cases, in close collaboration with Product. Lead product launches and go-to-market execution, coordinating Marketing, Product, and Revenue teams to ensure successful launches, consistent messaging, and effective enablement across all customer-facing channels. Own website copy and landing page messaging, ensuring all product-facing content on the website accurately reflects positioning strategy, in collaboration with Brand and Growth. Develop sales enablement materials including pitch decks, battle cards, competitive intelligence, and objection-handling guides. Own competitive intelligence, acting as the company\'s internal expert on the competitive landscape by monitoring competitors, market trends, and industry developments. Translate insights into actionable recommendations and educate cross-functional teams on key competitive differentiators. Influence product packaging and pricing strategy, partnering with Leadership, Product, and Sales to develop recommendations on product packaging, pricing, and commercial offerings based on customer feedback, market research, and competitive intelligence. Support market expansion initiatives, identifying opportunities for new markets, customer segments, and industries through market research, competitive analysis, and positioning recommendations that enable successful go-to-market strategies. Co-own webinar content with the Content team, bringing product expertise and customer insight to webinar topics and narratives. Ensure consistency of product messaging across growth campaigns and external communications, partnering with Growth and Brand teams to align all customer-facing content with Jus Mundi\'s value proposition and positioning.

Required Qualifications

7+ years of experience in Product Marketing, Go-to-Market, Strategic Marketing, or Product Strategy roles within B2B SaaS, AI, data, research, or technology-driven environments. Proven track record defining ICPs, buyer personas, and segmentation frameworks across multiple segments and international markets. Demonstrated success building differentiated value propositions and positioning strategies for complex products with multiple use cases. Significant experience leading product and feature launches in close partnership with Product and Revenue teams. Strong copywriting skills and ability to produce clear, compelling product-facing content (website copy, sales deck launch materials). Proven ability to influence senior stakeholders and align cross-functional teams around a common go-to-market strategy. Strong commercial mindset with a deep understanding of how positioning, messaging, and packaging impact pipeline, adoption, and revenue growth. Demonstrated success adapting go-to-market strategies across multiple international markets (North America, Europe, APAC, and/or emerging markets). Native or near-native English speaker (French is not required).

Bonus Skills

Experience in LegalTech, AI, professional services, information services, research platforms, or highly specialized B2B industries. Experience supporting organizations undergoing international scaling and category expansion. Familiarity with adapting messaging and GTM strategies to different regional market dynamics and buyer behaviors. Experience with competitive intelligence frameworks and market research methodologies.