Senior ABM Marketing Manager – Enterprise SaaS (DACH/EU)

IFS; Paris; Sur place; EUR 80 000 - 120 000; Plein temps

Résumé du poste

IFS is seeking a Marketing Manager specializing in Account-Based Marketing (ABM) to accelerate pipeline across South & Central Europe, including France. The role partners with regional sales, industry marketing and global campaigns to craft personalised, multi-channel engagement for named accounts.

You will own the ABM strategy regionally, manage accounts, measure program performance and optimize investments.

Qualifications

• 6+ years B2B enterprise marketing experience.
• 3+ years executing enterprise ABM programs.
• Experience collaborating with Enterprise Sales teams.
• Knowledge of account-based marketing platforms.
• Experience in enterprise software, SaaS or industrial tech.

Responsabilités

• Develop the regional ABM strategy aligned to sales priorities.
• Build and maintain named account lists with Sales Leadership.
• Segment accounts into Tier 1 engagement programmes.
• Identify buying committees and key personas within strategic accounts.
• Coordinate digital, events, direct mail and advocacy activities.
• Track account engagement and measure impact on pipeline.
• Coordinate with agencies, data providers and technology vendors.

Connaissances

ABM

Enterprise marketing

Stakeholder management

Marketing automation

CRM

Data-driven

Outils

ABM platforms

Marketing automation tools

CRM systems

Description du poste

IFS is seeking a Marketing Manager specializing in Account-Based Marketing (ABM) to accelerate pipeline across South & Central Europe, including France. The role partners with regional sales, industry marketing and global campaigns to craft personalised, multi-channel engagement for named accounts.

You will own the ABM strategy regionally, manage accounts, measure program performance and optimize investments.