Enterprise ABM Marketing Manager

IFS; Paris; Sur place; EUR 85 000 - 125 000; Plein temps

Résumé du poste

IFS seeks an Account-Based Marketing (ABM) Marketing Manager to design and run ABM programs that accelerate pipeline and revenue across South & Central Europe, including DACH, France, Iberia and Eastern Europe. You will partner with Regional Sales Directors, Industry Marketing and Global Campaigns to build personalised, multi-channel engagement for named accounts.

This role is the regional owner of the ABM strategy, reports to Marketing Manager Net New – South & Central Europe, and requires

Qualifications

• 6+ years B2B enterprise marketing.
• 3+ years executing enterprise ABM programs.
• Experience with enterprise software, SaaS or industrial technology.
• Experience working alongside Enterprise Sales teams.
• Knowledge of account-based marketing platforms.
• Business-level English, plus German or French preferred.

Responsabilités

• Develop regional ABM strategy aligned to sales priorities.
• Build and maintain named account lists with Sales Leadership.
• Segment accounts into Tier 1 engagement programmes.
• Identify buying committees and key personas within strategic accounts.
• Design personalised 1:1 campaigns and multi-channel engagement.
• Coordinate with agencies, data providers and technology vendors.

Connaissances

ABM marketing

Enterprise marketing

Marketing automation

CRM

Stakeholder management

Data-driven

Outils

ABM platforms

Marketing automation

CRM

Description du poste

IFS seeks an Account-Based Marketing (ABM) Marketing Manager to design and run ABM programs that accelerate pipeline and revenue across South & Central Europe, including DACH, France, Iberia and Eastern Europe. You will partner with Regional Sales Directors, Industry Marketing and Global Campaigns to build personalised, multi-channel engagement for named accounts.

This role is the regional owner of the ABM strategy, reports to Marketing Manager Net New – South & Central Europe, and requires