Sales Manager — SMB Ecommerce

X9elysium; Sales; Remote; EUR 56,000 - 88,000; Full time

Benefits offered by this job

Hardware budget

Remote-first across Canada

Director-level promotion path

Job summary

X9elysium is looking for a Sales Manager who has actually managed AEs and will lead a small team of 2–4 Account Executives selling Shopify and Shopify Plus to SMB ecommerce operators. The role blends coaching with hands-on pipeline ownership, including running first-call demos and defending commit numbers in front of the founders.

You will oversee forecast accuracy, conduct 1:1s, collaborate with delivery teams, and craft the weekly pipeline narrative.

Qualifications

• 4+ years in B2B sales, with 2+ managing a team of AEs in services, agency, or commerce-SaaS.
• Documented experience selling into SMB ecommerce — Shopify, BigCommerce, Klaviyo, Recharge, or comparable.
• Comfort with CRM forecasts (HubSpot or Pipedrive) and a clear, defensible deal-stage methodology.
• Strong written communication — pipeline reviews, deal reviews, and coaching notes happen in writing.
• Senior demeanour — sit on a call with a $5M DTC founder and a CFO and run the room.

Responsibilities

• Manage 2-4 AEs day-to-day: 1:1s, pipeline reviews, deal coaching, and ramp plans.
• Own the team's commit and best-case forecast every week — accuracy beats optimism here.
• Run discovery and scoping calls alongside AEs on deals above CA$50K project value.
• Coach AEs on the founder-led wedge — ensure the message stays sharp and aligned.
• Hold the line on discounts. Protect retainer floors. Walk misfit deals before delivery.
• Partner with delivery to keep handoffs clean and set post-sale expectations.
• Write the weekly pipeline narrative — what moved, what slipped, what we changed.

Skills

B2B sales

Team leadership

Forecasting

Written communication

Senior demeanour

Tools

HubSpot

Pipedrive

CRM forecasts

Apollo

Outreach

Smartlead

Job description

About The Role

We're hiring a Sales Manager who has actually managed AEs — not the strongest closer with a "manager" title. You'll own a team of 2-4 Account Executives who sell Shopify and Shopify Plus engagements to SMB ecommerce operators ($500K - $10M GMV). The role is half coaching, half operating: you'll run the pipeline cadence, sit on first-call demos when needed, and make sure every commit number is one we can defend in front of the founders.

About The Role

We're hiring a Sales Manager who has actually managed AEs — not the strongest closer with a "manager" title. You'll own a team of 2-4 Account Executives who sell Shopify and Shopify Plus engagements to SMB ecommerce operators ($500K - $10M GMV). The role is half coaching, half operating: you'll run the pipeline cadence, sit on first-call demos when needed, and make sure every commit number is one we can defend in front of the founders.

What you'll do

• Manage 2-4 AEs day-to-day: 1:1s, pipeline reviews, deal coaching, and ramp plans.
• Own the team's commit and best-case forecast every week — accuracy beats optimism here.
• Run discovery and scoping calls alongside AEs on deals above CA$50K project value.
• Coach AEs on the founder-led wedge — "no juniors fronting senior work" — and keep the message from drifting.
• Hold the line on discounts. Protect retainer floors. Walk misfit deals before they hit delivery.
• Partner with delivery (engineering, design, CSM) to keep handoff clean and post-sale expectations grounded.
• Write the weekly pipeline narrative — what moved, what slipped, what we changed.

What you bring

• 4+ years in B2B sales, with 2+ managing a team of AEs in services, agency, or commerce-SaaS.
• Documented experience selling into SMB ecommerce — Shopify, BigCommerce, Klaviyo, Recharge, or comparable.
• Comfort with CRM forecasts (HubSpot or Pipedrive) and a clear, defensible deal-stage methodology.
• Strong written communication — pipeline reviews, deal reviews, and coaching notes happen in writing.
• Senior demeanour — sit on a call with a $5M DTC founder and a CFO and run the room.

Nice to have

• Background as an AE or AM at a Shopify Plus partner agency.
• Hands-on with sales engagement tools (Apollo, Outreach, Smartlead, Instantly).

Why this might not be for you

• You want to manage a team of 8+. The plan is 2-4 AEs in year one — focused, not sprawling.
• You expect Salesforce + Outreach + Gong + Clari from day one. We're on HubSpot + Apollo + Smartlead until volume forces an upgrade.
• You don't enjoy being a player‑coach. You'll be on real calls; this isn't a managed-from-a-dashboard job.
• You manage by activity metrics — calls dialed, emails sent. We measure pipeline quality, conversion, and team retention.

What you get

• Direct line to the Head of Sales and founders — no BDR-of-the-month culture.
• Real ownership: you manage the AEs, set the cadence, and run the room on Mondays.
• Variable comp tied to team attainment AND retention — both halves of the equation.
• Remote-first across Canada with full hardware + tooling budget.
• Path to Director-level promotion as the team scales.