Remote CRM & Lifecycle Marketing Lead for FinTech

Spiko; Paris; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Stock options

Office Paris/London

Remote 2 days/wk

Health insurance

Perk budget

Transport allowance

Referral bonus

Social events

Job summary

Spiko is hiring a CRM Lifecycle Marketing Specialist to own the relationship with every company that signs up, from onboarding to referral. You will manage Customer.io end to end, design scalable onboarding, drive deposits and retention, and turn happy clients into advocates.

You will collaborate with data and product teams to refine segments, run tests, and report impact on AuM. This role is hybrid with offices in Paris and London and remote flexibility.

Qualifications

• At least 3 years in lifecycle, CRM or retention marketing in a B2B SaaS or fintech company.
• Hands-on with lifecycle platforms and building campaigns, journeys and templates.
• Data-driven decision making with dashboard literacy.
• Excellent copywriting for finance audiences; English fluency required.
• Ability to manage many campaigns with structure and documentation.
• Entrepreneurial mindset and autonomous, proactive work style.

Responsibilities

• Own Customer.io end to end; refine events, segments and journeys with teams.
• Design onboarding journeys from sign-up to KYC and first deposit.
• Grow deposits via campaigns, feature adoption and cross-product offers.
• Promote referrals and reviews; incentivize advocacy and positive sentiment.
• Define churn signals, build win-back flows and measure impact on AuM.
• Segment audiences by company profile, cash position and lifecycle stage.
• Run A/B tests; document learnings and ship winners.
• Own lifecycle dashboard metrics and report to growth, sales and product.

Skills

CRM marketing

Customer.io

Data analysis

Copywriting

Autonomy

English fluency

Tools

Customer.io

Braze

Klaviyo

Job description

Spiko is hiring a CRM Lifecycle Marketing Specialist to own the relationship with every company that signs up, from onboarding to referral. You will manage Customer.io end to end, design scalable onboarding, drive deposits and retention, and turn happy clients into advocates.

You will collaborate with data and product teams to refine segments, run tests, and report impact on AuM. This role is hybrid with offices in Paris and London and remote flexibility.