CRM & Lifecycle Marketing

Spiko

Paris

Hybrid

EUR 70,000 - 95,000

Full time

2 days ago

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Benefits offered by this job

Compensation: Competitive package + 0

Offices: in central Paris & London

Remote work: up to 2 days per week and

The best tech for your job: latest-gen

Health insurance: 100% covered by Spik

Monthly Budget to cover different per…

Transport: 50% of public transport orF

Referral Bonus

Social life: afterworks & offsites

Job summary

Spiko is seeking a CRM Lifecycle Marketing Specialist in Paris/London to own the onboarding and retention journey for thousands of onboarded companies each month. You will manage Customer.io end-to-end, build campaigns to drive first deposits, adoption, and referrals, and work with data to optimize every step of the lifecycle.

You will design scalable lifecycle programs, write compelling copy for CFOs and founders, and collaborate with growth, product and sales teams in a fast-growing fintech

Qualifications

At least 3 years of lifecycle/CRM or retention marketing in a B2B SaaS or fintech company.
Hands-on with a lifecycle platform (Customer.io, Braze, Klaviyo); build journeys and templates.
Data fluency to define events and read dashboards; decisions based on numbers.
Strong copywriting; English fluency is mandatory.
Able to manage many campaigns and document what you build.
Entrepreneurial mindset with autonomy reporting to Head of Growth.
Interest in finance and Spiko's mission.

Responsibilities

Own Customer.io and manage data model, campaigns, journeys, and deliverability.
Design onboarding journeys from account creation to first deposit; reduce drop-off.
Grow deposits with campaigns for milestones, adoption, cross-currency.
Promote referrals and reviews; optimize incentives and messaging.
Define churn signals; build win-back flows; measure impact on retained AuM.
Define segmentation by company, cash position, behavior, lifecycle.
Run A/B tests; document learnings and ship the winners.
Report lifecycle metrics to Growth, Sales and Product teams.

Skills

Lifecycle marketing

CRM marketing

Copywriting

Data-driven decisions

English fluency

Autonomy

Strategic thinking

Retention marketing

Tools

Customer.io

Braze

Klaviyo

Job description

Our Mission

Money sitting idle is money lost. We're fixing that.

Founded in 2023 by Antoine and Paul-Adrien, Spiko gives businesses, non-profits, financial advisers, and fintechs access to institutional-grade cash management, via app or API. We are building the full infrastructure: issuing, operating, and distributing the products ourselves.

Two years after launch, we serve thousands of organizations across Europe and process hundreds of millions of euros in flows every month.

Our ambition: become the world's leading treasury management infrastructure in a market worth trillions.

We are backed by Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise.

Our culture is built on excellence, transparency, open feedback, and humility, and we're just getting started. We operate across two hubs - London and Paris - with local offices in our key markets.

The role: CRM Lifecycle Marketing Specialist

As our first CRM Lifecycle Marketing Specialist, you will own the relationship with every company that signs up to Spiko, from the moment they create an account to the day they refer a peer. Thousands of businesses onboard on their own each month. Your job is to turn those sign-ups into active, growing, loyal clients, at scale, through email, in-app and push.

You will own Customer.io end to end and build the programs that get self-onboarded prospects to their first deposit, get existing clients to deposit more, keep them from leaving, and turn the happiest ones into referrers and reviewers.

Key Responsibilities

Own Customer.io: Be the owner of our lifecycle marketing platform. Refine the data model (events, attributes, segments) with the data and product teams, build and maintain campaigns and journeys, manage templates and deliverability, and keep the tool clean and well-documented as we scale.
Activate self-onboarded prospects at scale: Design and run the onboarding journeys that take a company from account creation through KYC to first deposit. Identify where prospects drop, and build the sequences, nudges and content that get them across the line.
Grow deposits from existing clients: Build campaigns that increase the share of cash our clients put to work with Spiko: milestone nudges, product and feature adoption, cross-currency and multi-product campaigns, reactivation of dormant accounts.
Drive referrals and reviews: Own the promotion of our referral program and the mechanics that get satisfied clients to leave reviews. Find the right moments, the right incentives and the right message to make advocacy a habit.
Retain and win back: Define at-risk signals with the data team, build churn-prevention and win-back flows, and measure their impact on retained AuM.
Segment smartly: Own the segmentation strategy. Work with the data team to define audiences by company profile, cash position, behavior and lifecycle stage, so every message reaches the right client at the right time.
A/B test everything: Run a structured experimentation roadmap: test copy, timing, channel, offers and incentives. Document learnings and ship the winners.
Report on impact: Own the lifecycle dashboard: activation rate, time to first deposit, deposit conversion, referral rate, review volume, unsubscribe and deliverability metrics. Share results and next steps with the growth, sales and product teams.

Who we’re looking for

Requirements (must-haves):

Lifecycle / CRM marketing experience: You have at least 3 years running lifecycle, CRM or retention marketing in a B2B SaaS or fintech company, with a track record of measurably improving activation, expansion or retention.
Hands-on with a lifecycle platform: You have built and run campaigns yourself in Customer.io, Braze, Klaviyo or a similar tool: segments, event-triggered journeys, Liquid or equivalent templating, deliverability.
Data fluency: You are comfortable defining events and attributes with a data team and reading a dashboard. You make decisions from numbers, not hunches.
Sharp copywriting: You can write the kind of email a busy CFO or founder will actually open, read and act on. English fluency is mandatory.
Rigor and structure: You handle many campaigns, segments and tests in parallel without losing track, and you document what you build.
Entrepreneurial mindset: You are creative, proactive, and highly ambitious, driven to play a key role in building a global leader in financial services, fully embracing the dedication and challenges this entails.
Autonomy: You are highly autonomous in managing the responsibilities of this role, reporting to the Head of Growth.
A real interest in finance: You care about financial services and you're excited about what Spiko is building.

Nice to have

Experience in a regulated environment (fintech, banking, asset management) and comfort working with compliance on customer communications.
Experience launching or scaling a referral program or a review-generation program.
Experience with in-app messaging and push, or with tools like Make / n8n to automate lifecycle workflows.
Proficiency in one or more European languages beyond English (e.g., French, Italian, Spanish, German, or Dutch).

What we offer

Compensation: Competitive package depending on experience + Stock Options
Offices: in central Paris & London
Remote work: up to 2 days per week and one full remote week per month
The best tech for your job: latest-generation laptops and industry-leading software
Health insurance: 100% covered by Spiko
Monthly Budget to cover different perks of choice
Transport: 50% of public transport pass covered or the Forfait Mobilités Durables (FMD)
Referral Bonus
Social life: regular afterworks and biannual offsites