Remote CRM & Lifecycle Marketing Specialist

Spiko; Paris; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Compensation: Competitive package + 0

Offices: in central Paris & London

Remote work: up to 2 days per week and

The best tech for your job: latest-gen

Health insurance: 100% covered by Spik

Monthly Budget to cover different per…

Transport: 50% of public transport orF

Referral Bonus

Social life: afterworks & offsites

Job summary

Spiko is seeking a CRM Lifecycle Marketing Specialist in Paris/London to own the onboarding and retention journey for thousands of onboarded companies each month. You will manage Customer.io end-to-end, build campaigns to drive first deposits, adoption, and referrals, and work with data to optimize every step of the lifecycle.

You will design scalable lifecycle programs, write compelling copy for CFOs and founders, and collaborate with growth, product and sales teams in a fast-growing fintech

Qualifications

• At least 3 years of lifecycle/CRM or retention marketing in a B2B SaaS or fintech company.
• Hands-on with a lifecycle platform (Customer.io, Braze, Klaviyo); build journeys and templates.
• Data fluency to define events and read dashboards; decisions based on numbers.
• Strong copywriting; English fluency is mandatory.
• Able to manage many campaigns and document what you build.
• Entrepreneurial mindset with autonomy reporting to Head of Growth.
• Interest in finance and Spiko's mission.

Responsibilities

• Own Customer.io and manage data model, campaigns, journeys, and deliverability.
• Design onboarding journeys from account creation to first deposit; reduce drop-off.
• Grow deposits with campaigns for milestones, adoption, cross-currency.
• Promote referrals and reviews; optimize incentives and messaging.
• Define churn signals; build win-back flows; measure impact on retained AuM.
• Define segmentation by company, cash position, behavior, lifecycle.
• Run A/B tests; document learnings and ship the winners.
• Report lifecycle metrics to Growth, Sales and Product teams.

Skills

Lifecycle marketing

CRM marketing

Copywriting

Data-driven decisions

English fluency

Autonomy

Strategic thinking

Retention marketing

Tools

Customer.io

Braze

Klaviyo

Job description

Spiko is seeking a CRM Lifecycle Marketing Specialist in Paris/London to own the onboarding and retention journey for thousands of onboarded companies each month. You will manage Customer.io end-to-end, build campaigns to drive first deposits, adoption, and referrals, and work with data to optimize every step of the lifecycle.

You will design scalable lifecycle programs, write compelling copy for CFOs and founders, and collaborate with growth, product and sales teams in a fast-growing fintech