Regional Field Marketing Lead – Life Sciences

BD; Grenoble; Sur place; EUR 82 000 - 125 000; Plein temps

Résumé du poste

BD Grenoble is seeking a Field Marketing Associate to implement local marketing strategies that drive demand, engage customers, and accelerate the sales pipeline. You will translate global priorities into actionable local plans, coordinate with Sales, Product Marketing and Leadership, and drive market development through targeted campaigns and events.

In this role, you will support product launches, enable the sales force with timely materials, and ensure campaigns are adapted to regional

Qualifications

• 3-7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or related commercial roles.
• Experience within medical device, diagnostics, healthcare, life sciences, or B2B technology industries preferred.
• Demonstrated success in customer engagement, product launches, market development programs and commercial activation initiatives.

Responsabilités

• Drive field marketing strategy and local execution across the region.
• Translate global and regional priorities into clear local execution plans.
• Collaborate with sales, product marketing and leadership to optimize campaigns, launch plans, and market development.
• Develop account targeting, messaging strategies and lead-generation partnerships to grow pipeline.

Connaissances

Field marketing experience

Sales enablement

Customer engagement

Market development

Campaign execution

Outils

Salesforce (SFDC)

Showpad

Power BI

Excel

Description du poste

BD Grenoble is seeking a Field Marketing Associate to implement local marketing strategies that drive demand, engage customers, and accelerate the sales pipeline. You will translate global priorities into actionable local plans, coordinate with Sales, Product Marketing and Leadership, and drive market development through targeted campaigns and events.

In this role, you will support product launches, enable the sales force with timely materials, and ensure campaigns are adapted to regional