On-Site Pubs Marketing Manager - Growth & Campaigns

FrogPubs; Paris; Sur place; EUR 50 000 - 80 000; Plein temps

Résumé du poste

FrogPubs in Paris is seeking a hands-on Marketing Manager with hospitality experience to lead on-site marketing across eight venues. You will turn plans into activity that drives sales in the pubs and manage CRM, loyalty, local listings and campaigns.

You’ll spend significant time in our venues, coordinating with local teams, suppliers and a part-time CRM manager, and you’ll report on spend, outcomes and next steps with a clear commercial focus.

Qualifications

• Previous marketing experience in hospitality or multi-site consumer business.
• Experience working with physical venues and local trading teams.
• Commercially minded with focus on sales and bookings.
• Able to run campaigns from idea to execution in venues.
• Strong briefing, prioritising and supplier management.
• Familiar with CRM, digital advertising, social media, websites, and basic reporting.
• Fluent French and English.
• Based in or around Paris with willingness to work evenings/weekends.

Responsabilités

• Build and run the marketing calendar: Plan the year around sport, Christmas, major events, terraces, food and drink offers, private bookings, local opportunities and venue-specific needs.
• Be present in the pubs: Spend regular time in the venues, including some evenings and weekends.
• Run campaigns from start to finish: Set objective, brief, coordinate design, CRM, digital advertising, website, social, screens, POS, review results.
• Manage print and digital advertising: Control paid-media budget, printing, supplier costs and campaign results.
• Manage CRM and loyalty: Oversee external CRM/loyalty manager and use customer database to grow membership and transactions.
• Manage website, social and local visibility: Keep website accurate, maintain listings and reflect activity in pubs.
• Manage suppliers properly: Brief designers, digital specialists, photographers, printers; manage costs and access rights.
• Report simply and commercially: Produce monthly spend vs. impact report focused on sales and bookings.

Connaissances

Hospitality marketing

Campaign management

CRM knowledge

Digital advertising

Social media

Website management

Vendor management

Outils

CRM platforms

ObyPay

Description du poste

FrogPubs in Paris is seeking a hands-on Marketing Manager with hospitality experience to lead on-site marketing across eight venues. You will turn plans into activity that drives sales in the pubs and manage CRM, loyalty, local listings and campaigns.

You’ll spend significant time in our venues, coordinating with local teams, suppliers and a part-time CRM manager, and you’ll report on spend, outcomes and next steps with a clear commercial focus.